Griffin has added to its line of rugged phone cases and mobile accessories with the 'Survivor Summit' and 'Survivor Journey'. These two phone cases protect your expensive pieces of technology, giving them added durability and strength. Its best-selling line of cases just got better by providing products that are sleeker and slimmer while still offering unbeatable protection.
The 'Summit' case has a multiple-layer weatherproof design that protects phones from dirt, dust, rain, mud or snow -- essentially any natural element you will ever come in contact with. The 'Journey' case is slightly thinner and has a one-piece snap-on shell, providing lightweight protection for the city-slicker.
Perfect for the active person who likes to stay connected, the cases both meet military standards -- the Survivor Summit is able to drop from heights of up to 10 feet onto hard concrete safely.
Key Themes Behind This Trend
- Rugged Phone Cases
- Griffin's Survivor Summit and Survivor Journey cases offer unbeatable protection in any weather condition, opening up opportunities for outdoor enthusiasts to use their devices in places they never thought possible.
- Weatherproof Technology Cases
- The multiple-layer weatherproof design of Griffin's Survivor Summit case offers an opportunity for other technology industries, such as cameras and GPS devices, to create similar weather-resistant products.
- Slim but Strong Phone Cases
- The Survivor Journey's one-piece snap-on shell offers a new market opportunity for companies to create sleeker, lighter, and still highly durable phone cases.
Where This Applies
- Mobile Accessories
- Griffin's Survivor Summit and Survivor Journey phone cases add to the mobile accessories industry's trend of developing rugged products that protect technology gear in harsh environments.
- Outdoor Gear
- Rugged phone cases are a great addition to outdoor gear and supplies invented by outdoor enthusiasts who enjoy camping, hiking, and extreme sports activities.
- Consumer Electronics
- The development of more weatherproof, durable and slim technology cases for smartphones is an opportunity for consumer electronic companies to innovate new products, appealing to consumers who value protection as much as they do sleek, up-to-date designs.
