From Vegan Lip Balm to Cheesy Cosmetics

 - Jul 23, 2010   Updated: Mar 23 2011
Lipsticks, lip glosses, lip balms and lip sheens come in a variety of different colors and flavors these days. The varieties range from downright wacko (cheese and bacon balm, anyone?) to the more health-conscious like vegan almond-flavored.

If you're feeling lippy, take a look at this cluster of luscious lip sheens with everything from cheesy cosmetics to weight loss lip balm.

Implications - The consumer-to-company communication that occurs every day on the Web has made many savvy organizations aware of the various niche markets that exist. These niche markets are simply waiting to be served, encouraging companies to create quirkier products (such as oddly flavored lip balm) that, though not widely recognized as acceptable, are the go-to product for a particular behavioral tribe.