Looking absolutely phenomenal in this Chanel CoCo Rouge ad campaign, Vanessa Paradis shows off a clean, fresh look for Spring. Shot by Mert & Marcus, these ads definitely do the emerging lipstick line justice.
These lipsticks will be released in 30 shades, each named after a significant detail in Chanel's lifetime. A little red should cure the winter time blues. Chanel CoCo Rouge is being launched in March 2010.
Implications - A simple way for businesses to encounter high sales is by marketing their products as exclusive or unlimited. Regardless of the product, consumers will be more likely to invest in a product that is portrayed as holding elitist status and is limited in numbers. Businesses that employ these tactics will appeal to those consumers looking to distinguish themselves amongst their peers.
Key Themes Behind This Trend
- Personalized Makeup
- Creating customized makeup shades named after significant details in a brand's history allows for greater emotional connection with consumers.
- Limited Edition Products
- Offering limited edition products that hold exclusivity and prestige can attract consumers seeking to distinguish themselves from their peers.
- Heritage Brand Marketing
- Highlighting a brand's history and legacy can create a sense of nostalgia and emotional connection with consumers, leading to increased brand loyalty.
Where This Applies
- Cosmetics
- Cosmetic companies can create exclusive and personalized products to appeal to consumers seeking unique and sentimental makeup options.
- Marketing
- Marketing agencies can develop strategies that highlight a brand's history and create limited edition products to tap into consumers' desire for exclusivity and nostalgia.
- Fashion
- Fashion companies can create exclusive product lines that are tied to significant moments in the brand's history to create a sense of prestige and emotional connection with consumers.
