This $62,000 lipstick from Guerlain comes with an 18-karat gold tube encrusted with 2.2 carats of diamonds, as well as some rubies and emeralds. The buyer will also get a personal appointment with cosmetics consultant, Olivier Echaudemaison, to develop a custom-made shade of lipstick. And you thought $600 mascara was outrageous?
Implications - Diamonds are a girl's best friend, and girls don't care if they come separately, or attached to other objects they love -- like lipstick. Adorning products with diamonds is just one of the ways in which brands today are appealing to the luxury-loving woman. Further, affluent consumers want to flaunt their wealth, and having everyday items studded with diamonds or encased in gold offers a simple solution.
Why This Trend Is Growing
- Luxury Personalization
- Creating custom-made shades of lipstick allows brands to offer personalized luxury experiences to affluent consumers.
- Diamond Adorned Products
- Brands can capitalize on the desire for luxury by incorporating diamonds into everyday items, like lipstick tubes.
- Wealthy Consumer Display
- By offering items encased in gold or studded with diamonds, brands enable affluent consumers to showcase their wealth in a subtle yet stylish manner.
Industries Being Reshaped
- Luxury Cosmetics
- The luxury cosmetics industry has an opportunity to create high-end, diamond-studded products that attract affluent consumers seeking unique indulgences.
- Bespoke Cosmetics
- Brands in the bespoke cosmetics sector can offer personalized lipstick shades to cater to the preferences and desires of affluent customers seeking a one-of-a-kind beauty experience.
- Jewelry and Accessories
- Jewelry and accessory brands can explore collaborations with cosmetics companies to create exclusive, diamond-adorned products that appeal to luxury-loving customers.
