This $62,000 lipstick from Guerlain comes with an 18-karat gold tube encrusted with 2.2 carats of diamonds, as well as some rubies and emeralds. The buyer will also get a personal appointment with cosmetics consultant, Olivier Echaudemaison, to develop a custom-made shade of lipstick. And you thought $600 mascara was outrageous?
Implications - Diamonds are a girl's best friend, and girls don't care if they come separately, or attached to other objects they love -- like lipstick. Adorning products with diamonds is just one of the ways in which brands today are appealing to the luxury-loving woman. Further, affluent consumers want to flaunt their wealth, and having everyday items studded with diamonds or encased in gold offers a simple solution.