Too Faced Cosmetics has unveiled a lip gloss that changes color to signal the moods of the women wearing it. This mood lip gloss turns from clear through a variety of shades to tell men when his woman is feeling frisky. The gloss contains hydrating and rejuvenating elements like jojoba oil, vitamin E and Shea Butter to ensure those passionate kisses go smoothly and put him in the mood.
Forget bedroom eyes; put on your bedroom lips. It may not be a coincidence that the color swatches at Too Faced Cosmetics are shaped like colorful sperm.
What's Driving This Trend
- Mood-changing Cosmetics
- Developing cosmetics that change colors to indicate moods offers an opportunity for disruptive innovation in the beauty industry.
- Sensual Indicators
- Creating products that indicate sexual desire or arousal, such as Too Faced Cosmetics' frisky lipgloss, provides an opportunity for disruptive innovation in the beauty and intimacy industries.
- Personalized Beauty
- Developing beauty products that can be customized to an individual's changing moods can create a new market opportunity for disruptive innovation in the beauty industry.
Who This Affects Most
- Beauty Industry
- The beauty industry can benefit from creating mood-changing cosmetics and other products that can personalize consumer's beauty routines.
- Intimacy Industry
- The intimacy industry can benefit from creating products that indicate sexual desire or arousal, such as Too Faced Cosmetics' frisky lipgloss.
- Cosmetics Industry
- The cosmetics industry can benefit from creating innovative, personalized beauty products that cater to changing consumer desires.
