The Take Away Gift Box by Naughty But Nice contains six yummy pots of juicy and creamy lip gloss, each packaged in the shape of your favourite pattiserie pleasures. This little beauty innovation is the perfect way to have your cake and eat it too, without the calories!
Implications - In the beauty industry, many items are taking on characteristics of food, whether it be in form, edibility or smell. Today's consumers are looking for ways to treat themselves without the consequences, and products like these provide the buyer with an extra dose of guilt-free indulgence. This type of product innovation can no doubt be extrapolated into areas like gadgets or housewares.