The list of July 2018 customization trends spans from fashionable clothing and delicious food to chic interior design and exciting travel. Through the act of personalization, brands are able to give the consumer a brief one-to-one experience. The attempt at creating custom products or services will go a long way toward securing a pleasurable experience and customer loyalty.
Furthermore, these July 2018 customization trends have the potential to make the consumer feel more understood. Hawaii Tourism Authority, for example, utilizes a multi-media approach in attracting a wider and younger audience to its territory. 'Discover Your Aloha' boasts an interactive and immersive microsite that scans and analyses the viewer's perception of a wanderlust-promoting video and generates customized travel recommendations based on real-time reactions.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
