Vans' New Capsule Boasts Traditional Japanese Drawings
Kalin Ned — June 25, 2018 — Art & Design
References: simpleunion & highsnobiety
Footwear brand Vans partnered up with creatives from The Flying Hawk Studio and Simple Union for a tri-pack of unique custom sneaker designs that celebrate Japanese culture via traditional iconography. The silhouettes in the mini collection are Vans' classic Slip-Ons, the Sk8-His and the Authentic Canvas shoe.
The tri-pack collection is dubbed 'Series of Craft And Cultural'and due to its limited-edition nature and aesthetic, the custom sneaker designs are more pricey than original Vans footwear at $252 USD. The monetary difference is surely a testimony toward the detail accuracy and the skilled craftsmanship that is injected into the sneaker designs by Vans and shoe customizers The Flying Hawk Studio and Simple Union.
The tri-pack collection is dubbed 'Series of Craft And Cultural'and due to its limited-edition nature and aesthetic, the custom sneaker designs are more pricey than original Vans footwear at $252 USD. The monetary difference is surely a testimony toward the detail accuracy and the skilled craftsmanship that is injected into the sneaker designs by Vans and shoe customizers The Flying Hawk Studio and Simple Union.
Trend Themes
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Custom Sneaker Designs — Disruptive innovation opportunities include collaborating with artists and designers to create unique and culturally-inspired sneaker designs.
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Celebrating Japanese Culture — Opportunities for disruptive innovation are present in leveraging cultural iconography and traditional art forms to create products that resonate with consumers.
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Limited-edition Collectibles — Innovative opportunities can be explored by creating limited-edition sneaker collections that appeal to collectors and enthusiasts.
Industry Implications
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Footwear — Disruptive innovation can be seen in the footwear industry by creating customized and unique sneaker designs that cater to specific cultures and consumer preferences.
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Art and Design — Opportunities for disruption exist in the art and design industry by collaborating with fashion brands to create custom sneaker designs that showcase traditional and culturally-inspired artwork.
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Fashion and Retail — Innovative disruptions can be explored by partnering with brands and artists to create limited-edition sneaker collections that attract fashion-forward consumers and collectors.
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