To help consumers celebrate Father's Day in a fun way this year, Kraft offered to make a limited number of custom-made cheese sculptures from a 40-pound block of Kraft Sharp Cheddar Cheese. Interested consumers were invited to head to eBay to place a bid for their chance to secure one of five sculptures that will be made in the likeness of one's father.
It takes three days to make each sculpture, although the campaign was launched by Kraft with time to create an absolutely unforgettable and one-of-a-kind Father's Day gift. Additionally, all proceeds from the Kraft Father's Day auction will help to support the hunger relief organization Feeding America.
Kraft's quirky Father's Day offering ties in with its Family Greatly messaging and the #CheesyIsGreat hashtag.
Cheesy Paternal Sculptures
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Masterful Latte Art
Snack Food Portrait Apps
Celebrity Food Portraits
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.