To help consumers celebrate Father's Day in a fun way this year, Kraft offered to make a limited number of custom-made cheese sculptures from a 40-pound block of Kraft Sharp Cheddar Cheese. Interested consumers were invited to head to eBay to place a bid for their chance to secure one of five sculptures that will be made in the likeness of one's father.
It takes three days to make each sculpture, although the campaign was launched by Kraft with time to create an absolutely unforgettable and one-of-a-kind Father's Day gift. Additionally, all proceeds from the Kraft Father's Day auction will help to support the hunger relief organization Feeding America.
Kraft's quirky Father's Day offering ties in with its Family Greatly messaging and the #CheesyIsGreat hashtag.
Key Themes Behind This Trend
- Custom Cheese Sculptures
- Creating customized sculptures from cheese presents an opportunity for unique and personalized gifts.
- Limited-edition Father's Day Gifts
- Offering limited-edition custom cheese sculptures as Father's Day gifts taps into the trend of exclusive and memorable presents.
- Charity Tie-ins
- Partnering with an organization like Feeding America to donate auction proceeds aligns with the trend of brands supporting social causes.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore innovative ways to create unique and customizable products, like custom cheese sculptures.
- Gifts and Collectibles
- The gifts and collectibles industry can capitalize on the trend of limited-edition and personalized items, such as limited-edition Father's Day cheese sculptures.
- Nonprofit and Charitable Organizations
- Nonprofit and charitable organizations can leverage partnerships with brands to create fundraising opportunities, like the Kraft Father's Day auction supporting Feeding America.
