To help consumers celebrate Father's Day in a fun way this year, Kraft offered to make a limited number of custom-made cheese sculptures from a 40-pound block of Kraft Sharp Cheddar Cheese. Interested consumers were invited to head to eBay to place a bid for their chance to secure one of five sculptures that will be made in the likeness of one's father.
It takes three days to make each sculpture, although the campaign was launched by Kraft with time to create an absolutely unforgettable and one-of-a-kind Father's Day gift. Additionally, all proceeds from the Kraft Father's Day auction will help to support the hunger relief organization Feeding America.
Kraft's quirky Father's Day offering ties in with its Family Greatly messaging and the #CheesyIsGreat hashtag.