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From Eminem's Nominations to Superstar Collaborations

 - Oct 13, 2010   Updated: Aug 10 2011
As the American Music Awards announced the list of this year's nominees, the substantial number of Eminem nominations included is definitely not surprising. Eminem along with Lady Antebellum take the lead at five nominations each, followed by Justin Bieber and Katy Perry with four categorical nominations.

In light of the upcoming AMM and its fantastic and dramatic scenarios, the featured collections are dedicated to red carpet couture and classic embarrassing Kanye moments.

Implications - Developing an emotional connection with fans is a crucial part of a celebrity's rise to stardom. Celebrities maintaining an approachable and interesting demeanor is important for their success and is a valuable lesson that businesses can also adopt. By appearing to be on the same level as audiences, companies can seem universally inclusive to consumers.