As craft beers continue to dominate the alcohol market, increasingly creative beer branding pushes companies to compete with one another on a visual level.
'FLOV Creative Agency' designed beer branding that is immediately eye-catching. It features a variety of different sci-fi-related images. Some of them include anthropomorphic pigs, monkeys and dogs and what looks like a robot sitting in a park.
'Birbant Brewery' enlisted a design agency to create two different collections for the brand. The first of these is a monochromatic series of beers that each feature a different black graphic. The more interesting beer labeling is the brand's second collection, which has unusual recipes, creative names and colorful graphics to go along with them.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 90%
Freshness 8%
