23 Department Store Christmas Campaigns

From Wonderland Storefronts to Super Power Holiday Ads

— December 17, 2013 — Marketing
For shoppers, it can feel like the holiday season may be winding down, but anyone who works behind the scenes for the Christmas department store team knows that Christmas never really ends. Even when people who celebrate Orthodox Christmas have packed up their trees, the festivities will just be starting at the end of January for the annual Christmasworld seasonal decoration show in Germany.

To ramp up for the holidays ahead, department stores will already be into planning the next season of ornaments, decorations and fashions. Looking back on some of this year's Christmas department store ads hopefully will provide inspiration and Christmas spirit all year round, especially if you're in the midst of seeking new ideas for an upcoming campaign, display or holiday window in the middle of spring or summer.
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Acrobatic Holiday Window Reveals
Acrobatic Holiday Window Reveals
Bergdorf Goodman's Acrobats Unveiled the Holidays on Ice Display
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22
Miserly Christmas Campaigns
Miserly Christmas Campaigns
This Harvey Nichols Christmas Collection is for the Cheap-at-Heart
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21
Grinch-Like Gifting Ads
Grinch-Like Gifting Ads
The Sorry, I Spent It on Myself Ad Encourages Gifting Yourself
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20
Holiday Parade Parodies
Holiday Parade Parodies
This Animated Spoof Will Get You Hyped for the 2012 Thanksgiving Parade
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19
3D Holiday Displays (UPDATE)
3D Holiday Displays (UPDATE)
The 2011 Saks Fifth Avenue 3D Projection Brings Magic to Shopping
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18
Multimedia Disney Displays
Multimedia Disney Displays
Barney's Electric Holiday Windows Focus on Mickey Mouse
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17
Super Power Holiday Ads
Super Power Holiday Ads
The Harvey Nichols Christmas Commercial Features Laser-Shooting Models
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16
Ogling Bystander Advertising
Ogling Bystander Advertising
The Reaction Collection Campaign Promises Mesmerizing Ensembles
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15
Film Noir Christmas Ads
Film Noir Christmas Ads
This Harrods Christmas Ad Urges People to Hurry with Their Shopping
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14
Disgraceful Dress Ads
Disgraceful Dress Ads
Harvey Nichols Christmas 2011 Campaign Helps You Avoid the Walk of Shame
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13
Energetic Holiday Fashion Videos
Energetic Holiday Fashion Videos
Lanvin Vitrines Windows Night Club 2011 Video is Fun & Funky
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12
Projected Snowflake Shows
Projected Snowflake Shows
The Saks Fifth Avenue Light Show Gets Shoppers in a Festive Mood
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11
Face Squashing Ads
Face Squashing Ads
The Harvey Nichols Sale Campaign Encourages Participation Not Admiration
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10
Opulent Nature Storefronts
Opulent Nature Storefronts
The Bergdorf Goodman Carnival of the Animals Display is Grand
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9
Nostalgic Christmas Window Displays
Nostalgic Christmas Window Displays
Holt Renfrew's Christmas Windows Showcase Fun and Frustration
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8
Festive Retail Display Promos
Festive Retail Display Promos
The Le Chateau Windows Will Be Getting a Social Media Reveal
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7
Musical Retail Displays
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
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6
Presidential Retail Windows
Presidential Retail Windows
The Bloomingdale's Holiday Windows Include President Obama
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5
Haute Couture Holiday Displays
Haute Couture Holiday Displays
Printemps Christmas Windows Bring Luxe to the Holidays with Dior
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4
Yeti Storybook Window Displays
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
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3
Saks Fifth Avenue Mexico City
Saks Fifth Avenue Mexico City
A New Shopping Temple in Santa Fe
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2
Holiday Wonderland Store Windows
Holiday Wonderland Store Windows
Bergdorf Goodman's 'White Christmas'
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1
Wonderland Storefronts
Wonderland Storefronts
2009 Bergdorf Goodman Holiday Windows Inspired by Lewis Carroll
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