23 Department Store Christmas Campaigns

From Wonderland Storefronts to Super Power Holiday Ads

For shoppers, it can feel like the holiday season may be winding down, but anyone who works behind the scenes for the Christmas department store team knows that Christmas never really ends. Even when people who celebrate Orthodox Christmas have packed up their trees, the festivities will just be starting at the end of January for the annual Christmasworld seasonal decoration show in Germany.

To ramp up for the holidays ahead, department stores will already be into planning the next season of ornaments, decorations and fashions. Looking back on some of this year's Christmas department store ads hopefully will provide inspiration and Christmas spirit all year round, especially if you're in the midst of seeking new ideas for an upcoming campaign, display or holiday window in the middle of spring or summer.

SCORE
5.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 93%
Freshness 8%

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