Considering the popularity of the 20s this year, this black-and-white silent film for Harrods Christmas is perfect. The ad is short and sweet, showing an incredibly well-dressed man who is waiting on a bench and keeps constantly checking his watch. It cuts to a woman who is rushing to join this man and board the train.
The clip is only just over 40 seconds long and it moves along quite quickly, especially with the peppy music. Fortunately the rushing lady is able to catch the train with the gentleman and the Harrods' simple message is revealed, detailing that "Christmas won't wait" and that shoppers have until December 18th to make online purchases and receive their gifts with UK standard shipping before Christmas.
Key Themes Behind This Trend
- Silent Film Advertisements
- Opportunity for businesses to create nostalgic and visually striking silent film advertisements to capture consumer attention.
- Retro-inspired Marketing
- Marketing campaigns that tap into the popularity of retro trends, such as the 20s, to create a sense of nostalgia and appeal to consumers.
- Time-conscious Advertising
- Incorporating the concept of time urgency in advertising to create a sense of immediacy and prompt consumers to take action quickly.
Where This Applies
- Retail
- Opportunity for retailers to create compelling and time-sensitive Christmas advertisements to drive sales and encourage customers to make timely purchases.
- Film and Entertainment
- Leveraging the popularity of silent films and retro aesthetics in film and entertainment marketing, bringing a unique and captivating experience to audiences.
- E-commerce
- Utilizing time-limited offers and promoting deadlines for online purchases to drive traffic and encourage consumers to complete their holiday shopping in a timely manner.
