What is the trend of cheap christmas gifts?

Opportunity for businesses to create inexpensive and humorous gift options for the budget-conscious shopper.

What is the trend of self-indulgent shopping?

Potential for retailers to promote self-indulgence while offering affordable items, catering to consumers who want to save money for themselves.

What is the trend of mocking the shopping season?

Room for companies to create humorous and satirical advertising campaigns that playfully mock the traditional Christmas shopping season.

What are the implications for the retail industry?

The retail industry can capitalize on the trend of cheap Christmas gifts by offering a wide variety of affordable and funny gift options.

What are the implications for the advertising industry?

Opportunity for advertising agencies to create campaigns that promote self-indulgent shopping while using humor and satire to engage consumers.

What are the implications for the gift and novelty industry?

The gift and novelty industry can tap into the trend by developing unique and amusing products that are both affordable and entertaining.

Miserly Christmas Campaigns : harvey nichols christmas

Miserly Christmas Campaigns

This Harvey Nichols Christmas Collection is for the Cheap-at-Heart

Angela Rajic — December 2, 2013 — Marketing

References: youtube & creativecriminals

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Buying a little something has taken on a whole new meaning thanks to the new Harvey Nichols Christmas campaign. The UK has released a series of tongue-cheek commercials for its line of cheap gifts -- a pack of rubber bands, gravel a door stopper, a pen, etc. The commercials run with with the slogan "A little something for them, a bigger something for you."

The 'I'm Sorry I Spent it all on Myself' collection is a fun mocking of the Christmas shopping season, supposedly encouraging shoppers to self-indulge while buying Harvey Nichols' inexpensive 'gifts' to save more money for themselves.

This Harvey Nichols Christmas campaign is humorous, if a little callous, but will certainly amuse many who may like to use items bought from their collection as gag Christmas presents or stocking stuffers.

Trend Themes

Cheap Christmas Gifts — Opportunity for businesses to create inexpensive and humorous gift options for the budget-conscious shopper.
Self-indulgent Shopping — Potential for retailers to promote self-indulgence while offering affordable items, catering to consumers who want to save money for themselves.
Mocking the Shopping Season — Room for companies to create humorous and satirical advertising campaigns that playfully mock the traditional Christmas shopping season.

Industry Implications

Retail — The retail industry can capitalize on the trend of cheap Christmas gifts by offering a wide variety of affordable and funny gift options.
Advertising — Opportunity for advertising agencies to create campaigns that promote self-indulgent shopping while using humor and satire to engage consumers.
Gift and Novelty — The gift and novelty industry can tap into the trend by developing unique and amusing products that are both affordable and entertaining.

1.6

Score

Popularity

Activity

Freshness