A number of innovative airline services are challenging the conventional wisdom that suggests in-flight entertainment isn't all that it could be. Whether you are looking for a high-tech blanket that changes color based on your level of relaxation or next level in-flight entertainment, there are various airlines that are raising the bar for such luxurious services.
Various airlines are taking note of recent discoveries regarding the power of sensory-driven experiences, a great example of which is the British Airways initiative that saw the pairing of the airline's in-flight meals with unique musical soundtracks that highlighting certain flavors and textures.
Additionally, the emerging market for wearable technology has seen the integration of beacon systems into the travel experience, making it easy for individuals to find out information about the airport they are traveling through while exiting the plane.
As consumers are continually pursuing experiences over products, there is plenty of room for airlines to build a loyal customer base based on unique in-flight amenities.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
