Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

British Airways Will Offer a 7 Hour Long In-Flight Film of a Train Ride

 - Jun 25, 2014
References: bloomberg & psfk
To make long trips a little more dull, British Airways is introducing a 7 hour long in-flight film. The relaxing entertainment option is designed to lull travelers into a sleep. The long-form video depicts the train ride from Bergen to Oslo in Norway.

This represents the London-based airline's first attempt at the 'Slow TV' genre, which is apparently appealing to passengers on long flights who look forward to relaxing rather than enjoying multiple movies or other stimulating content. This train ride in-flight film will begin showing on British Airway flights starting next month. In the future they may expand to show such slow-paced entertainment as knitting, feeding birds and walking in the park. The depicted train ride could also prove an alternative to scenery, if that's something you miss while flying.