Cheese packaging borrows from fun, young motifs for experience-oriented consumers
Implications - Brands playing in the cheese sphere are showcasing engaging, young motifs via youthful packaging. This design theme is optimal for companies targeting Millennials, who place high value on unique brands and branding. This has implications for Generation Z as well, as digital natives also favor the unconventional in place of dominant, established norms.
Workshop Question - How would you reposition your brand to appeal to Gen Z? If your brand is currently targeting Gen Z, what can you do to keep an unconventional, countercultural image?
Trend Themes
1. Youthful Packaging - Brands using young and playful packaging to target Millennials and Gen Z, showcasing engaging and unique motifs.
2. Cultural/theme-based Packaging - Designing packaging around a specific cultural or theme, such as classic stories or cultural symbols, to make it stand out on the shelf.
3. Artistic Packaging Design - Creative packaging designs that incorporate sketched styles for a handmade feel, sophisticated accessories, or hand-illustrated multicultural art.
Industry Implications
1. Food and Beverage Production - Creating innovative packaging design for food products such as cheese, milk, and snacks to capture the consumers attention.
2. Marketing and Advertising - Using creative and engaging packaging design to promote a brand and make it distinct from competitions products.
3. Graphic Design and Branding - Practicing unique and innovative graphic design to create exciting and recognizable brands through packaging.
