Category
Business
Assisted Conversion
Trend cluster
Category
Visual
Aid
Brands are designing packaging to be accessible for consumers with visual impairments.
6.4
Trend score
Trend
What is the Visual Aid trend?
Visual Aid: Brands are creating packaging designs with smart solutions for consumers with visual impairments. These solutions include scannable codes or symbols that interact with smart applications to provide either easier-to-read or audio-based information, more effectively supporting shoppers.
Insight
The consumer insight behind the Visual Aid trend
Consumers with visual impairments often face struggles when shopping in-person. Whether faced with overstimulating aisles in the grocery store, or difficult to read labels with fine text on products, these consumers find it difficult to obtain comprehensive information on products, such as ingredients lists. In order to better support these consumers, packaging brands are partnering with technology companies to create smart labels that convey information in alternative, more accessible, ways.
Trend themes
Themes within the Visual Aid trend
Three behaviours holding the trend together01
AI-Assisted Accessibility
Artificial intelligence is being leveraged to create smarter, more accessible packaging for visually impaired consumers.
02
Inclusive QR Codes
Brands are incorporating enhanced QR code technology to improve product accessibility for those with visual impairments.
03
Collaborative Technology Partnerships
Partnerships between traditional brands and tech companies are emerging to create more inclusive shopping experiences.
Industry implications
What the Visual Aid trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods (CPG)
The CPG industry is innovating by integrating advanced technology into packaging to support visually impaired consumers.
For
Assistive Technology
Assistive technology solutions are becoming integral in making everyday products more accessible.
For
Retail Tech
Retail technology is evolving to provide inclusive and enhanced shopping experiences for consumers with disabilities.
Workshop question
How can we leverage technological solutions to make our products more accessible for a wider range of consumers?
Trend signals
Trend signals for Visual Aid
Trend score 6.4 out of 10, from popularity 89%, activity 75%, freshness 27%.
Popularity89%
Activity75%
Freshness27%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Visual Aid trend
5 featured examples from Oct 15, 2022 to Aug 7, 2024CategorySocial Good
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Implementing accessible packaging can set new standards within the dairy sector, promoting inclusivity and convenience.
CategorySocial Good
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
As demonstrated by Coca-Cola, the beverage industry has an opportunity to make their products more inclusive through the use of assistive technology on packaging.
CategoryLife-Stages
Scannable Infant Products
SMA Nutrition Introduced NaviLens Codes into its Product Packaging
Innovations like scannable codes in packaging show how the infant nutrition industry is adapting to meet the needs of visually impaired consumers.
CategoryMarketing
Visual Impairment-Friendly Packaging
Haleon and Microsoft Have Partnered for Inclusive Packaging
The consumer goods industry should consider implementing accessibility technology in their products and packaging for a more inclusive market.
CategoryBusiness
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Unilever's partnership with Be My Eyes and Zappar has the potential to revolutionize the CPG industry by making product information more accessible and inclusive.
