Brands are designing packaging to be accessible for consumers with visual impairments
Trend - Brands are creating packaging designs with smart solutions for consumers with visual impairments. These solutions include scannable codes or symbols that interact with smart applications to provide either easier-to-read or audio-based information, more effectively supporting shoppers.
Insight - Consumers with visual impairments often face struggles when shopping in-person. Whether faced with overstimulating aisles in the grocery store, or difficult to read labels with fine text on products, these consumers find it difficult to obtain comprehensive information on products, such as ingredients lists. In order to better support these consumers, packaging brands are partnering with technology companies to create smart labels that convey information in alternative, more accessible, ways.
Insight - Consumers with visual impairments often face struggles when shopping in-person. Whether faced with overstimulating aisles in the grocery store, or difficult to read labels with fine text on products, these consumers find it difficult to obtain comprehensive information on products, such as ingredients lists. In order to better support these consumers, packaging brands are partnering with technology companies to create smart labels that convey information in alternative, more accessible, ways.
Workshop Question - How can we leverage technological solutions to make our products more accessible for a wider range of consumers?
Trend Themes
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AI-assisted Accessibility — Artificial intelligence is being leveraged to create smarter, more accessible packaging for visually impaired consumers.
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Inclusive QR Codes — Brands are incorporating enhanced QR code technology to improve product accessibility for those with visual impairments.
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Collaborative Technology Partnerships — Partnerships between traditional brands and tech companies are emerging to create more inclusive shopping experiences.
Industry Implications
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Consumer Packaged Goods (CPG) — The CPG industry is innovating by integrating advanced technology into packaging to support visually impaired consumers.
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Assistive Technology — Assistive technology solutions are becoming integral in making everyday products more accessible.
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Retail Tech — Retail technology is evolving to provide inclusive and enhanced shopping experiences for consumers with disabilities.
