Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vaporized
Booze
Alcohol brands experiment with drinks in vapor form.
5.4
Trend score
Trend
What is the Vaporized Booze trend?
Vaporized Booze: The reformatting of traditional alcohol experiences now includes brands transforming their beverages into edible mist forms. By changing the way these products are typically ingested, these brands give consumers the experimental experiences they desire, while also ensuring safety by limiting the amount of alcohol visitors consume.
Trend themes
Themes within the Vaporized Booze trend
Three behaviours holding the trend together01
Edible Fragrances
Food and beverage products can be formulated into natural, edible fragrances like those offered by Alice & the Magician, which enhance the flavor profiles of both cocktails and food items.
02
Vapor-Tasting Experiences
Multi-sensory experiences like Bombay Sapphire's flavor experience and Whitley Neill's vaporized gin orbs allow guests to interact with scented vapor droplets to fully immerse themselves in a product's essence, providing disruptive innovation opportunities for the alcohol industry.
03
Inhalable Alcohol
Startups like Cloud Buzz are pioneering the spirits market by offering inhalable alcohol in disposable containers, a unique way for adults to consume liquor that has the potential to be a valuable and cost-effective addition to bars and clubs.
Industry implications
What the Vaporized Booze trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Creating edible fragrances and offering vapor-tasting experiences allows the food and beverage industry to provide unique, multi-sensory experiences for customers.
For
Alcohol
New trends like home alcohol vaporizers, vaporized booze, and inhalable alcohol offer disruptive innovation opportunities for the alcohol industry to transform traditional alcohol experiences.
For
Innovative Technology
The Chillzie, a wine cooler powered by evaporation, showcases how innovative technology can solve common problems in the food and beverage industry.
Workshop question
How could your brand reformat one of its products/services?
Trend signals
Trend signals for Vaporized Booze
Trend score 5.4 out of 10, from popularity 86%, activity 69%, freshness 8%.
Popularity86%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vaporized Booze trend
7 featured examples from Apr 3, 2017 to Aug 21, 2019CategoryLifestyle
Inhalable Alcohol Mists
Vapshot's Alcohol MIST is an Experiential Way to Serve Liquor
The food and beverage industry can explore the use of inhalable mist and other novel consumption experiences to engage consumers.
CategoryLifestyle
Home Alcohol Vaporizers
The 'Vapshot Mini' Turns Alcohol into Vapor for a Quick Buzz
The alcohol vaporization trend presents an opportunity for beverage manufacturers to expand their product offerings into vapor-ready formats.
CategoryLifestyle
Vapor-Tasting Experiences
Bombay Sapphire's Flavor Experience Involves Scented Vapor Droplets
Hotels, resorts, and restaurants can leverage multi-sensory experiences to create unforgettable guest experiences and differentiate themselves in the market.
CategoryLifestyle
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
The food and beverage industry can explore disruptive innovation opportunities by incorporating edible fragrances and flavor-enhancing products to create unique and memorable dini…
CategoryLifestyle
Vaporized Gin Orbs
Whitley Neill Will Serve Drinkable Gin Mist to Celebrate World Gin Day
Gin distillers and other beverage manufacturers can explore the use of vaporization technology to create innovative and unique drinking experiences.
CategoryUnique
Inhalable Alcoholic Spirits
Cloud Buzz Focuses on Immediate Effect and Enjoyable Flavor
Disruptive innovation opportunities in the beverage industry through the introduction of inhalable alcohol products.
CategoryBusiness
Evaporation-Powered Wine Coolers
The Chillzie Effectively Cools Your Beverage Using Unique Yarns
The food and beverage industry can explore the use of evaporation-powered cooling techniques to create innovative refrigeration solutions for different products.
