Alcohol brands experiment with drinks in vapor form
Implications - The reformatting of traditional alcohol experiences now includes brands transforming their beverages into edible mist forms. By changing the way these products are typically ingested, these brands give consumers the experimental experiences they desire, while also ensuring safety by limiting the amount of alcohol visitors consume.
Workshop Question - How could your brand reformat one of its products/services?
Trend Themes
1. Edible Fragrances - Food and beverage products can be formulated into natural, edible fragrances like those offered by Alice & the Magician, which enhance the flavor profiles of both cocktails and food items.
2. Vapor-tasting Experiences - Multi-sensory experiences like Bombay Sapphire's flavor experience and Whitley Neill's vaporized gin orbs allow guests to interact with scented vapor droplets to fully immerse themselves in a product's essence, providing disruptive innovation opportunities for the alcohol industry.
3. Inhalable Alcohol - Startups like Cloud Buzz are pioneering the spirits market by offering inhalable alcohol in disposable containers, a unique way for adults to consume liquor that has the potential to be a valuable and cost-effective addition to bars and clubs.
Industry Implications
1. Food & Beverage - Creating edible fragrances and offering vapor-tasting experiences allows the food and beverage industry to provide unique, multi-sensory experiences for customers.
2. Alcohol - New trends like home alcohol vaporizers, vaporized booze, and inhalable alcohol offer disruptive innovation opportunities for the alcohol industry to transform traditional alcohol experiences.
3. Innovative Technology - The Chillzie, a wine cooler powered by evaporation, showcases how innovative technology can solve common problems in the food and beverage industry.
