Cloud Buzz Focuses on Immediate Effect and Enjoyable Flavor
Justin Lam — November 19, 2018 — Unique
References: cloudbuzz.eu & thedrinksbusiness
Described as a “refreshing” way to enjoy shots of a myriad of spirits, Cloud Buzz is a new start-up that hopes to revolutionize the way we consume alcohol. Served in specially designed balloons, Cloud Buzz is pioneering the spirits market by offering inhalable alcohol in disposable containers. Users simply need to "inhale from the balloon and the alcohol will instantly vaporize into a misty cloud," the effect offers an almost instant buzz, while still remaining pleasant and flavorful.
Cloud Buzz may not be the first example of inhalable alcohol but the Latvian-based start-up manages to innovate the industry by providing a pre-made serving option and a focus on flavor as well as effect. According to Cloud Buzz partner Davis Cima, “The inhalation of the mist from this cloud buzz balloon actually enhances the taste of your favorite spirit."
Cloud Buzz may not be the first example of inhalable alcohol but the Latvian-based start-up manages to innovate the industry by providing a pre-made serving option and a focus on flavor as well as effect. According to Cloud Buzz partner Davis Cima, “The inhalation of the mist from this cloud buzz balloon actually enhances the taste of your favorite spirit."
Trend Themes
1. Inhalable Alcohol - Opportunity for the development of new inhalable alcohol products that offer immediate effect and enjoyable flavor.
2. Disposable Containers - Potential for the creation of disposable containers for inhalable alcohol that provide convenience and portability.
3. Enhanced Taste Experience - Innovation in the spirits market by focusing on enhancing the taste experience of inhalable alcohol.
Industry Implications
1. Beverage - Disruptive innovation opportunities in the beverage industry through the introduction of inhalable alcohol products.
2. Packaging - Potential for disruption in the packaging industry by designing disposable containers for inhalable alcohol.
3. Hospitality - Innovative solutions for the hospitality industry by offering enhanced taste experiences with inhalable alcohol.
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