Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upscaled
Friendship
The practice of friendship jewelry is uplevelled for style and modernity.
5.6
Trend score
Trend
What is the Upscaled Friendship trend?
Upscaled Friendship: Friendship bracelets are typically associated with childhood bonding, however as social media becomes prevalent, so too does the desire to belong to a behavioral tribe regardless of age or taste. Sophisticated, upscale versions of friendship bracelets accommodate this need, while also acknowledging that even younger consumers have more refined tastes in the digital age.
Trend themes
Themes within the Upscaled Friendship trend
Three behaviours holding the trend together01
Personalized Jewelry
The trend of personalized jewelry allows consumers to make their own statement with unique pieces of jewelry.
02
Tech-enabled Accessories
Accessories that involve technology like light-up jewelry and connected bracelets are becoming increasingly popular, especially among Gen Z consumers.
03
Sustainable Fashion
Consumers are becoming more eco-conscious and want to purchase products that align with their values, leading to an increase in sustainable fashion options like Flash Tattoos' Illia collection.
Industry implications
What the Upscaled Friendship trend means for industry
Where the trend changes the playbookFor
Fashion & Jewelry Industry
The fashion and jewelry industry is constantly evolving to keep up with consumer trends, which create new opportunities for innovation.
For
Technology Industry
The technology industry is constantly finding ways to integrate technology into everyday objects, like jewelry and accessories.
For
Sustainability Industry
The sustainability industry is focused on promoting environmentally conscious products, and there is a growing market for sustainable fashion options.
Workshop question
What's a nostalgic activity your brand could modernize for today's consumer?
Trend signals
Trend signals for Upscaled Friendship
Trend score 5.6 out of 10, from popularity 82%, activity 77%, freshness 8%.
Popularity82%
Activity77%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Upscaled Friendship trend
4 featured examples from Apr 4, 2015 to Mar 31, 2016CategoryEco
Temporary Friendship Bracelets
Flash Tattoos Creates Beautiful Body Art Full of Vibrant Colors
Temporary tattoos can be used as an innovative marketing tool for cosmetics companies, providing samples and a fun new way for customers to try on products.
CategoryTech
Message-Sending Friendship Bracelets
This Light-Up Jewelry Flashes Coded Signals Between BFFs
The fashion accessories industry can explore incorporating technology and personalization into their products to attract tech-savvy consumers.
CategoryFashion
Luxe Friendship Bracelets
These Monic Vinader Accessories Promote Understated Elegance
The luxury jewelry industry can explore incorporating subtle and chic elements into their designs.
CategoryFashion
Ultramodern Friendship Bracelets
These Geometric Corian Jewelry Pieces Can Be Split and Shared
The jewelry industry could utilize the concept of modular, customizable and interactive jewelry to appeal to younger and more active audiences.
