Design company Luur has come up with the adult answer to the friendship bracelet in the form of their North South series, a collection of ultramodern Corian jewelry.
The edgy geometric bracelets are made of Corian, the material most commonly seen in kitchen and bathroom counter tops, giving the jewelry a textured, stone-like look. Each bracelet is made up of two halves, so that they can be split and put together in endless creative combinations. Friends who each own a bracelet can trade halves to make more interesting, playful pieces. Like its grade-school equivalent, North South Corian jewelry can be given as a gift to symbolize a lasting bond between long-time friends.
Luur's concept of adult friendship bracelets is an imaginative take on a childhood tradition.
Key Themes Behind This Trend
- Modular Jewelry
- Opportunity for jewelry companies to innovate by creating custom-made pieces that can be taken apart and reassembled in different configurations.
- Personalization
- An opportunity for jewelry manufacturers to create customized designs that allow customers to choose the colors and shapes of the different modules or parts of the jewelry.
- Interactivity
- An opportunity for jewelry designers to create pieces that can be split and shared between friends, family members or partners.
Where This Applies
- Jewelry
- The jewelry industry could utilize the concept of modular, customizable and interactive jewelry to appeal to younger and more active audiences.
- Gifts
- Companies that specialize in personalized gifts and keepsakes could create pieces that are similar to the North South Corian jewelry and that can be exchanged between friends or lovers.
- Home Decor
- The home decor industry could use the Corian material with its stonelike texture to create unique, modular pieces that can serve as tabletop decor, trinkets, or vases.
