Blingle Bands Lets Kids Celebrate Friendship with Custom Bracelets
Laura McQuarrie — July 30, 2021 — Life-Stages
References: blinglebands & prnewswire
Launching on National Friendship Day in August, Blingle Bands is a friendship bracelet-making set that was created to help kids celebrate their friendships in style.
The set for creating custom accessories is easy to use thanks to a simple "Dip, Dot, Bling" system that simplifies the activity of adding colorful gems to a bracelet. Perfect for crafting solo and making gifts, or collaborating with a pal, the sets include options like the Bestie Pack, the Starter Pod and the Deluxe Studio.
For kids who are eager to have in-person experiences, there will be an event to kick off National Friendship Day at Westfield Century City in Los Angeles, and it includes an interactive chalk exhibition, photo opportunities, hangout spaces and more. Of course, the brand will also be reaching kids on platforms like TikTok and Instagram, and launching a friendship campaign.
The set for creating custom accessories is easy to use thanks to a simple "Dip, Dot, Bling" system that simplifies the activity of adding colorful gems to a bracelet. Perfect for crafting solo and making gifts, or collaborating with a pal, the sets include options like the Bestie Pack, the Starter Pod and the Deluxe Studio.
For kids who are eager to have in-person experiences, there will be an event to kick off National Friendship Day at Westfield Century City in Los Angeles, and it includes an interactive chalk exhibition, photo opportunities, hangout spaces and more. Of course, the brand will also be reaching kids on platforms like TikTok and Instagram, and launching a friendship campaign.
Trend Themes
1. Friendship Bracelet-making Kits - The rise of friendship bracelet-making kits presents a disruptive innovation opportunity for the DIY crafting industry.
2. Social Media Influencer Marketing - The use of influencers on TikTok and Instagram to promote products like Blingle Bands is a trend that offers an opportunity for businesses to explore new advertising channels and reach younger audiences.
3. Subscription-based Craft Kits - The popularity of Blingle Bands' various kits highlights an increasing trend towards subscription-based craft kits that offer convenience, novelty, and a new creative outlet for consumers.
Industry Implications
1. DIY Crafting Industry - The creation of Blingle Bands friendship bracelet-making kits presents an opportunity for established players in the DIY crafting industry to incorporate trendy materials like gems, glitter, and sequins into their existing offerings.
2. Toy Industry - The Blingle Bands friendship bracelet-making sets could be a disruptive innovation in the toy industry, offering a crafting experience that's both creative and social, and capturing a demographic that's looking for engaging and visually appealing toys.
3. Art and Education Industry - Blingle Bands can be used in art and education industries as an engaging tool for creativity and collaboration among kids by offering a blend of decoration, craft, and DIY elements.
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