Trend cluster
Category

Stealth
Sticks

Using traditional cosmetics to disguise gadgets and weapons.

$62,000 Diamond-Studded LipstickLipstick Digital CamerasStylish iPod as a LipstickWeapons in Disguise

Trend

What is the Stealth Sticks trend?

Stealth Sticks: These multi-purpose lipsticks provide much more than a simple cosmetic touch-up; they can function as media devices and even stun guns. The fake lipstick is a stealth camouflage women can use while protecting their feminine innocence in the public eye.

Trend themes

Themes within the Stealth Sticks trend

Three behaviours holding the trend together
01

Dual-purpose cosmetics

Increasing demand for multi-purpose cosmetics that double as gadgets and accessories, providing convenience and functionality to consumers.

02

Luxury technology

Luxury brands are incorporating expensive materials and technologies into everyday objects like cosmetics, appealing to affluent consumers who desire high-end and unique products.

03

Disguised weapons

A growing trend of creating weapons that are disguised as everyday objects, like lipstick, for personal protection and defense.

Industry implications

What the Stealth Sticks trend means for industry

Where the trend changes the playbook
For

Cosmetics

Cosmetics companies can expand their offerings to include multi-purpose products that cater to consumers' increasingly busy lifestyles.

For

Luxury goods

Luxury brands can incorporate expensive materials and technology into everyday objects to create high-end, exclusive products that appeal to affluent consumers.

For

Personal safety and defense

Companies can explore the potential of creating everyday objects that double as self-defense weapons for personal safety and protection.

Trend signals

Trend signals for Stealth Sticks

Trend score 3.3 out of 10, from popularity 43%, activity 48%, freshness 8%.

Popularity43%
Activity48%
Freshness8%
Audience
10%Men
90%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific