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Preview Culture

Hightened product research and virtual previews let consumers judge value

Implications - In a down economy, big-ticket expenditures like vacations are viewed through a much more critical lens than when money flows more freely. Personalized experiences that are tailored to a traveler’s interests and interactive virtual previews let consumers assess a vacation’s value before taking the plunge.
6 Featured, 19 Examples:
256,622 Total Clicks
Date Range:
Jan 09 — Mar 09
Consumer Insight Topics:

Featured Examples

play_circle_filled Ultra Luxurious Job Offers
Ultra Luxurious Job Offers
Tourism Queensland Offers 'Best Job in the World'
What's "The Best Job in the World?" Tourism Queensland has discovered an innovative way to attract quality job applicants: offer them a ridiculous amount of money to live on a gorgeous island--and blog… MORE
Virtual Vacations
Virtual Vacations
Test Out Travel Destinations Online Before You Go
Being a smart traveler means that you should always compare your options--whether you’re deciding where to sleep, shop, dine, or go to amuse yourself for a while--from both monetary and satisfactory standpoints.… MORE
Keyword-Based Virtual Tourism
Keyword-Based Virtual Tourism
Pastiche Lets You Explain NYC's Neighborhoods by Tag
When most of us think of virtual tourism, we envision a Google Earth-esque satellite overview of a city; Pastiche heads in the other direction entirely with its text-based interface. Rather than navigating… MORE
play_circle_filled Google Earth Tours
Google Earth Tours
'Google Touring' Is the Illustrated Photo Tour of the Future
Today’s equivalent of Grandpa’s slide show of the trip to Yosemite is a Powerpoint slide show of Junior’s biology project. People love to tell illustrated stories, and Google Earth has been tantalizingly… MORE
Strictly Female Tourism
Strictly Female Tourism
Organized Travel Tours For Women-Only Adventures
Female-only adventure tours provide a unique travel experience for small groups of women to leave the blokes behind and to safely enjoy the spoils of foreign lands. Womens Own Adventure provides women-only… MORE
Sound-Based Virtual Travel
Sound-Based Virtual Travel
SoundTransit Lets You Hear Ambient Noise From All Over the World
SoundTransit brings you the opportunity to explore your planet without leaving your sofa using an innovative method of virtual travel: An online database of every type of environmental sounds recorded… MORE

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