Preview Culture

Hightened product research and virtual previews let consumers judge value

Implications - In a down economy, big-ticket expenditures like vacations are viewed through a much more critical lens than when money flows more freely. Personalized experiences that are tailored to a traveler’s interests and interactive virtual previews let consumers assess a vacation’s value before taking the plunge.
SCORE 2.7
Popularity
Activity
Freshness
Megatrends
Patterns
250,770 Total Clicks
Jan 09 - Mar 09
Mild
Marketing
Featured Examples
Ultra Luxurious Job Offers - Tourism Queensland Offers 'Best Job in the World'
SCORE 5.6
Warm 9,949 Clicks Pub: Jan 13, 09
Ultra Luxurious Job Offers
Tourism Queensland Offers 'Best Job in the World'
What's "The Best Job in the World?" Tourism Queensland has discovered an innovative way to attract quality job applicants: offer them a ridiculous amount of money to live on a gorgeous island--and blog… [More]
Virtual Vacations - Test Out Travel Destinations Online Before You Go
SCORE 2.6
Mild 4,985 Clicks Pub: Jan 3, 09
Virtual Vacations
Test Out Travel Destinations Online Before You Go
Being a smart traveler means that you should always compare your options--whether you’re deciding where to sleep, shop, dine, or go to amuse yourself for a while--from both monetary and satisfactory standpoints.… [More]
Keyword-Based Virtual Tourism - Pastiche Lets You Explain NYC's Neighborhoods by Tag
SCORE 1.4
Untested 5,822 Clicks Pub: Feb 24, 09
Keyword-Based Virtual Tourism
Pastiche Lets You Explain NYC's Neighborhoods by Tag
When most of us think of virtual tourism, we envision a Google Earth-esque satellite overview of a city; Pastiche heads in the other direction entirely with its text-based interface. Rather than navigating… [More]
Google Earth Tours - 'Google Touring' Is the Illustrated Photo Tour of the Future
SCORE 3.4
Mild 2,987 Clicks Pub: Feb 3, 09
Google Earth Tours
'Google Touring' Is the Illustrated Photo Tour of the Future
Today’s equivalent of Grandpa’s slide show of the trip to Yosemite is a Powerpoint slide show of Junior’s biology project. People love to tell illustrated stories, and Google Earth has been tantalizingly… [More]
Strictly Female Tourism - Organized Travel Tours For Women-Only Adventures
SCORE 1.4
Untested 3,096 Clicks Pub: Feb 25, 09
Strictly Female Tourism
Organized Travel Tours For Women-Only Adventures
Female-only adventure tours provide a unique travel experience for small groups of women to leave the blokes behind and to safely enjoy the spoils of foreign lands. Womens Own Adventure provides women-only… [More]
Sound-Based Virtual Travel - SoundTransit Lets You Hear Ambient Noise From All Over the World
SCORE 1.5
Untested 1,782 Clicks Pub: Jan 29, 09
Sound-Based Virtual Travel
SoundTransit Lets You Hear Ambient Noise From All Over the World
SoundTransit brings you the opportunity to explore your planet without leaving your sofa using an innovative method of virtual travel: An online database of every type of environmental sounds recorded… [More]
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