Category
Lifestyle
Assisted Choices
Trend cluster
Category
Preview
Culture
Hightened product research and virtual previews let consumers judge value.
2.7
Trend score
Trend
What is the Preview Culture trend?
Preview Culture: In a down economy, big-ticket expenditures like vacations are viewed through a much more critical lens than when money flows more freely. Personalized experiences that are tailored to a traveler’s interests and interactive virtual previews let consumers assess a vacation’s value before taking the plunge.
Trend themes
Themes within the Preview Culture trend
Three behaviours holding the trend together01
Virtual Previews
The trend of providing virtual tours to assess the value of big-ticket expenditure like vacation provides an opportunity for disruptive innovation to those who offer authentic and interactive virtual previews that allow a similar experience to physical tours.
02
Personalized Experiences
The trend of providing a personalized experience through tailored travel packages like "best job in the world" and female-only tours open opportunities for travel companies to disrupt the industry by creating unique and personalized travel experiences.
03
Text-Based Tourism
The trend of text-based tourism like keyword-based virtual tourism provides an opportunity for travel companies to leverage artificial intelligence and machine learning to create predictive and adaptive personalized tourist itineraries that can cater to the specific needs and preferences of each traveler.
Industry implications
What the Preview Culture trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Travel and tourism industry can leverage these trends to offer innovative services to their clients and redefine the way people experience travel and tourism.
For
Artificial Intelligence
Artificial intelligence can be leveraged to create predictive and adaptive personalized tourist itineraries that can cater to the specific needs and preferences of each traveler, further enhancing the personalized tourism experience trend.
For
Marketing and Advertising
Marketing and advertising companies can leverage the trend of personalized experiences to create targeted and effective advertising campaigns aimed at specific customer segments, further enhancing the personalization trend in the travel industry
Trend signals
Trend signals for Preview Culture
Trend score 2.7 out of 10, from popularity 44%, activity 28%, freshness 8%.
Popularity44%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Preview Culture trend
6 featured examples from Jan 3 to Feb 25, 2009CategoryWorld
Ultra Luxurious Job Offers
Tourism Queensland Offers 'Best Job in the World'
The tourism industry can capitalize on the trend of offering ultra-luxurious job opportunities to drive interest and excitement around travel destinations.
CategoryWorld
Virtual Vacations
Test Out Travel Destinations Online Before You Go
Disruptive innovation opportunity: Integrate virtual tour technology into the hospitality industry to enhance the hotel booking experience.
CategoryWorld
Keyword-Based Virtual Tourism
Pastiche Lets You Explain NYC's Neighborhoods by Tag
Pastiche's virtual tourism platform offers a unique way for travelers to explore and understand new cities.
CategoryPop Culture
Google Earth Tours
'Google Touring' Is the Illustrated Photo Tour of the Future
The tourism industry can benefit from the integration of virtual tours and augmented reality experiences, especially in the era of social distancing.
CategoryWorld
Strictly Female Tourism
Organized Travel Tours For Women-Only Adventures
Opportunity to create specialized travel services for women, providing unique and tailored experiences.
CategoryWorld
Sound-Based Virtual Travel
SoundTransit Lets You Hear Ambient Noise From All Over the World
Disruptive innovation opportunity: Incorporate realistic ambient soundscapes into virtual reality experiences, enhancing immersion and creating more authentic simulations.
