Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Beauty
The cosmetic industry shifts to deliver eco-loving consumers fresh choices.
3.7
Trend score
Trend
What is the Sustainable Beauty trend?
Sustainable Beauty: The eco movement is evolving to focus not only on decreasing consumption, but also finding sustainable choices, which is being seen in the cosmetic industry. As consumers become more drawn to products that boast similarities to original recipes but with a sustainable edge, the market will continue to shift to accommodate this growing market segment.
Trend themes
Themes within the Sustainable Beauty trend
Three behaviours holding the trend together01
Sustainable Beauty
As more people become drawn to sustainable beauty choices, the cosmetic industry needs to focus on delivering eco-friendly products.
02
Non-Toxic Beauty
Consumers are looking for organic, healthy, and holistic beauty products that contain no harmful additives or harsh chemicals.
03
Eco-Friendly Packaging
Consumers are looking for packaging options that are environmentally friendly and sustainable.
Industry implications
What the Sustainable Beauty trend means for industry
Where the trend changes the playbookFor
Cosmetics
Cosmetic companies need to develop more eco-friendly products that reduce waste and promote sustainability.
For
Subscription Services
Subscription services should offer organic, holistic and fair trade products that are eco-friendly and sustainable.
For
Skincare for Men
Companies should provide effective, sustainable, and non-toxic beauty products that meet the needs of male consumers.
Trend signals
Trend signals for Sustainable Beauty
Trend score 3.7 out of 10, from popularity 63%, activity 42%, freshness 8%.
Popularity63%
Activity42%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Sustainable Beauty trend
5 featured examples from Jun 5, 2015 to Feb 17, 2016CategoryFashion
Water-Based Skincare Sticks
Milk Makeup's Cooling Water Stick Hydrates One's Complexion
Extend your product line with eco-friendly and versatile skincare sticks that offer natural benefits, targeting consumers who look for sustainable and practical beauty solutions.
CategoryEco
Sustainable Male Skincare
This Sustainable Skincare Line Uses Locally Sourced Ingredients
SA.AL&CO's sustainable and personalized skincare line could disrupt the men's grooming industry, especially for eco-friendly and personalized products.
CategoryLifestyle
Bamboo Face Scrubs
Vegan Skincare Brand Hush & Dotti's 'Sugah Sand' is Made with Bamboo
The skincare industry can leverage the trend towards vegan and sustainable products by incorporating unconventional ingredients and offering customizable options.
CategoryEco
Non-Toxic Luxury Skin Care
The Tata Harper Body Balm is Supposed to Reduce Stretch Marks Naturally
Companies in the beauty and skincare industry can explore the development of natural and non-toxic products, as well as eco-friendly packaging solutions
CategoryFashion
Non-Toxic Beauty Subscriptions
Beauty Heroes Offers Organic and Holistic Skincare Products
Disruptive innovation opportunity: Integrate artificial intelligence and machine learning technologies into beauty subscription services to offer personalized product recommendati…
