Category
Tech
Delegated Interfaces
Trend cluster
Category
Strategic
Play
Modern chess sets provide intellectual engagement through pop culture allure.
1.6
Trend score
Trend
What is the Strategic Play trend?
Strategic Play: With the rise of digital technology resulting in a culture that has become increasingly reliant on mobile and online usage, consumers, particularity youths, are growing up less exposed to more traditional and thought-provoking activities. As a means to provide more intellectually stimulating sources of entertainment, parents are turning to more challenging forms of play bearing kitschy or referential aesthetics, combining strategically enticing games with cultural features that youths can easily relate to.
Trend themes
Themes within the Strategic Play trend
Three behaviours holding the trend together01
Nostalgic Intellectual Stimulation
Parents are turning to more thought-provoking forms of play that bear kitschy or referential aesthetics to provide entertainment.
02
Pop Culture Crossover
Combining elements of pop culture and traditional forms of entertainment creates a unique experience for fans.
03
Architectural Reimaginings
Using architecture for chess piece design creates a new dimension for the game and opens up possibilities for city-rivalries.
Industry implications
What the Strategic Play trend means for industry
Where the trend changes the playbookFor
Toys and Games
There is a growing demand for more intellectually stimulating sources of entertainment for youths.
For
Pop Culture and Entertainment
Pop culture-inspired chess sets offer a new way for fans to engage with their favorite shows, movies or franchises.
For
Architecture and Design
Chess piece-turned city landmarks offer a fresh perspective on classic architectural symbols and opens up opportunities for creative collaborations.
Trend signals
Trend signals for Strategic Play
Trend score 1.6 out of 10, from popularity 23%, activity 16%, freshness 8%.
Popularity23%
Activity16%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Strategic Play trend
6 featured examples from Jan 7, 2012 to Dec 28, 2013CategoryLife-Stages
Sci Fi Chess Sets (UPDATE)
Brandon Griffith Creates the Final Set to the LEGO Star Wars Series
Disruptive innovation opportunity: Incorporating popular movie franchises into traditional toy manufacturing to create engaging and collectible products.
CategoryPop Culture
Tolkein Trilogy Board Games
These Lord of the Rings Collectors Chess Sets Depict Movie Magic
Incorporating miniature sculptures of characters from popular franchises such as Lord of the Rings into collectible products presents an opportunity for this industry to expand in…
CategoryPop Culture
Snarling Battle Boards
Aliens VS Predator Chess Piece Fights in an Epic Strategic Showdown
Develop innovative and detailed toys and collectibles that cater to specialized fan bases and collectors.
CategoryPop Culture
Meth-Dealing Chess Pieces
This Unique Chess Set is Based on the Characters of Breaking Bad
Developing games for popular TV shows, movies, and books can create a new revenue stream for entertainment companies.
CategoryLife-Stages
London Skyline Chess Sets
This Kickstarter Project Sees City Rivalries Duke it out Over Chess
Manufacturers in the toy and game industry can create unique and collectible chess sets like Skyline Chess.
CategoryArt & Design
Time Travel Strategy Games
The Doctor Who Lenticular Animated Chess Set Features 3D Pieces
Disruptive innovation opportunity: Incorporate technology, such as augmented reality or AI, into traditional toys and games to enhance the playing experience and open up new possi…
