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Staged Fashion

Crazy catwalks and theatrical shows take fashion marketing to new heights

Implications - The fashion show is where buyers get their first experience of a designer, making it one of fashion’s most important marketing channels. To really stay in buyers’ minds, designers are focusing their efforts on attention-grabbing—if not completely bizarre—production and theatrics. Now, the “bigger” the show, the better, and the runway is becoming a stage where anything and everything can happen.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 65 Examples:
1,497,382 Total Clicks
Date Range:
Mar 10 — Jan 11
Trending:
Warm

Featured Examples

play_circle_filled Sculptural Fashion Shows
Sculptural Fashion Shows
Calvin Klein and Jurgen Mayer H Mix Art & Style in Berlin
Fashion designer Calvin Klein and Jurgen Mayer H, one of Germany's most known experimental architects, recently teamed up for a Berlin grunge-chic style show featuring Klein's models posing atop large… MORE
play_circle_filled Submerged Fashion Shows
Submerged Fashion Shows
Park Sul-Nyeo Showcases his Dress Collection Under Water
Instead of a typical fashion show with models walking down a runway, designer Park Sul-Nyeo decided to hold his stage in an aquarium.  The fashion show featured models performing acrobatic dances... MORE
Glacial Catwalks
Glacial Catwalks
The Chanel AW10 Fashion Show Prepares for Another Ice Age
Karl Lagerfeld is known not only for his impeccable style and fashion designs, but also for his eccentricities, and nothing proves that more than the Chanel AW10 fashion show. Although for decades otherworldly… MORE
Double-Parked Designer Shows
Double-Parked Designer Shows
A Chelsea Parking Garage Was Siki Im's Choice Runway
Seeing designer fashion in an everyday light can be difficult when it's featured on a runway, but guests got to witness this Siki Im couture catwalk in a West Chelsea parking garage. Draped in the grungy… MORE
Virtual 3D Catwalks
Virtual 3D Catwalks
Burbury Invites a Global Audience to Their VIP Show
Now you can experience the glamor of the catwalk without actually being physically there. Burberry has created a 3D catwalk in a collaboration with Sky which presents footage from shows in custom-designed… MORE
Communal Fashion Shows
Communal Fashion Shows
The threeASFOUR Chinatown Presentation in NYC Welcomed Onlookers
The threeASFOUR Chinatown presentation featured the fashionable and the not-so-fashionable all together to watch an incredible show. threeASFOUR presented its Spring/Summer 2011 collection in Sara D. Roosevelt… MORE
Steeple-Scaling Runways
Steeple-Scaling Runways
The 2010 High Street Fashion Week Goes Vertical
The conventional runway was getting flat, so the 2010 High Street Fashion Week in London is reorienting expectations. Courageous models will be decked out in "haute" couture designer wear and suspended… MORE
play_circle_filled Facade Fashion Shows
Facade Fashion Shows
Ralph Lauren 4D Experience Stuns Onlookers with Projections
The Ralph Lauren 4D Experience has pushed the boundary of innovative marketing technology by using "projection mapping" to turn a building’s facade into an interactive visual smorgasbord. The campaign… MORE

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