Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Spirit
Supplement
Alcohol-free supplements that offer buzz-like effects are gaining popularity.
4.4
Trend score
What's Happening
What is the Spirit Supplement trend?
Spirit Supplement: New brands are launching 0% ABV supplements designed to provide calming, alcohol-like feelings for sober consumers. Some of these supplements are flavorless and are designed to be added to a drink of choice, while others simply require mixing with water to be ready to drink.
Insight
The consumer insight behind the Spirit Supplement trend
Dry January continues to gain popularity year-over-year, particularly as the negative health effects of alcohol become more publicized, and as mocktails come more closer to mimicking the flavor and feeling of alcoholic beverages. With this rising popularity, more consumers, particularly those in the Gen Z and Millennial age ranges, are gravitating toward alternative ways to achieve a calming-like buzz from more natural sources, such as CBD or other herbal supplements.
Trend themes
Themes within the Spirit Supplement trend
Three behaviours holding the trend together01
Supersized Supplements
Expanding product sizes to meet consumer demand for cost-efficient and time-saving purchases, showcasing how larger formats can disrupt traditional single-serving products.
02
Sober-Curious Movement
The sober-curious trend is encouraging brands to innovate non-alcoholic options that capture the essence of traditional alcoholic beverages without the drawbacks.
03
Functional Mocktails
Functional beverages that enhance health aspects and provide unique flavors challenge the conventional definition of mocktails by adding nutritional value.
Industry implications
What the Spirit Supplement trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry is being reshaped by innovations in herbal tinctures and supplements that offer functional benefits while promoting mindfulness.
For
Food and Beverage
Within the food and beverage sector, non-alcoholic innovations are altering consumer habits, providing alternatives that mirror the social experience of drinking.
For
Nutraceuticals
The nutraceutical industry is leveraging botanical ingredients to create products that offer both relaxation and wellness without alcohol, challenging traditional consumption methods.
Workshop question
How might we create innovative products that align with the growing consumer demand for alcohol-free alternatives that offer relaxation and social enjoyment?
Trend signals
Trend signals for Spirit Supplement
Trend score 4.4 out of 10, from popularity 54%, activity 47%, freshness 33%.
Popularity54%
Activity47%
Freshness33%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Spirit Supplement trend
5 featured examples from Aug 21, 2024 to Jan 6, 2025CategoryLifestyle
Pear-Inspired Supplement Mixes
AdvoCare Has Introduced the Spark Spiced Peartini
This industry is being transformed by innovative products that address the needs of consumers who want flavorful, alcohol-free drink options.
CategoryLifestyle
Approachable NA Wines
RELAX "Zero" Alcohol-Removed Wines Support Sober-Curious Partygoers
The increasing preference for alcohol-free alternatives provides abundant opportunities to expand and diversify product lines for sober consumers.
CategoryLifestyle
Alcohol-Free Unwind Supplements
Sun Chaser Provides an Alcohol-Like Feeling with 0% ABV
The development of unwind supplements positions the nootropic market towards creating products that focus on stress relief and relaxation.
CategoryLifestyle
Dry January Enhancing Spirits
SENTIA's Spirits Enhance Mood and Mental Balance with No Alcohol
The demand for natural, mood-enhancing beverages showcases potential growth for health-focused social drinks within the wellness sector.
CategoryLifestyle
Extra-Large Herbal Tinctures
Apothékary's Supersized Tinctures Share 100 Servings in a Bottle
The shift towards larger herbal tincture bottles is reshaping the health supplement market by emphasizing convenience and long-term usage.
