Consumers interested in specialty grocery goods do so through direct channels
Trend - Consumer groups with more disposable income, specifically Boomers and members of Generation X, have shown an increased interest in specialty grocery recently. Ordering these items through DTC channels allowed access to these goods while adhering to the social distancing rules in many parts of the world.
Insight - Though the DTC movement has quite a few perceived benefits, including its eco-friendliness and convenience, receiving specialty goods directly from their source also creates an additional sense of authenticity. This added authenticity is especially attractive to affluent consumers who are willing to pay a premium for top-tier products.
Insight - Though the DTC movement has quite a few perceived benefits, including its eco-friendliness and convenience, receiving specialty goods directly from their source also creates an additional sense of authenticity. This added authenticity is especially attractive to affluent consumers who are willing to pay a premium for top-tier products.
Workshop Question - How can you position your product or service as more exclusive?
Trend Themes
1. Specialty DTC - Consumers interested in specialty grocery goods are ordering these items through DTC channels.
2. D2C Alcohol Platforms - Direct-to-consumer eCommerce stores for alcohol will create a strong connection with consumers.
3. Sustainable Seafood - Consumers are seeking clean, eco-friendly fish and seafood and support sustainable practices.
Industry Implications
1. E-commerce - Direct-to-consumer models are transforming many industries as they offer convenience, personalization and authenticity directly to consumers.
2. Sustainable Agriculture - Farm-to-consumer models of livestock and fishery products are being used to support sustainable practices while rejuvenating soil, aquifers, and biodiversity.
3. Travel Retail - Airlines are adapting to the challenges faced by the industry by expanding their products and services to land-based counterparts, creating new revenue streams and brand awareness.
