Category
World
Layered Getaways
Trend cluster
Category
Social
Stay
An emphasis on social engagement has hotels turning to more communal interior designs.
3.6
Trend score
Trend
What is the Social Stay trend?
Social Stay: As social interaction becomes more of a priority, particularly for young consumers, typically secluded activities are getting revamped to encourage interaction. Designing hotel spaces to be adaptable to social situations and online engagement, hospitality brands are seeking to get travelers more involved during their stay, reflecting a shift towards more participatory forms of travel.
Trend themes
Themes within the Social Stay trend
Three behaviours holding the trend together01
Social Interaction Design
Hotels are designing spaces that promote social interaction with a mix of vintage and modern furnishings to create a balance between eras.
02
Open-Concept Lobbies
Hotels are opening up lobbies and incorporating casual and comfortable spaces that encourage guests to interact with self-serve options and work or socialize.
03
Retrofitted Designs
Hotels are transforming historic buildings and incorporating elements of their history while using materials salvaged from the building to give them a unique and luxurious feel.
Industry implications
What the Social Stay trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can use social interaction design in hotel spaces to encourage guests to engage with each other and create memorable experiences.
For
Architecture
Architects can incorporate open-concept lobbies in hotel designs to create functional and adaptable spaces that promote interaction and comfort for guests and staff alike.
For
Historic Preservation
The retrofitting of historic buildings presents an opportunity for architects to create unique and luxurious hotel spaces that incorporate elements of the building's history, preserving its identity while creating new functional spaces.
Trend signals
Trend signals for Social Stay
Trend score 3.6 out of 10, from popularity 47%, activity 54%, freshness 8%.
Popularity47%
Activity54%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Stay trend
4 featured examples from Jan 18, 2014 to Apr 21, 2015CategoryArt & Design
Retrofitted Hotel Lobbies
The Old Mill Hotel Belgrade Sits Within a Newly Transformed Building
Opportunities for hotels and resorts to differentiate themselves by embracing the trend of retrofitted lobbies using salvaged materials, providing a unique and memorable experienc…
CategoryWorld
Open-Concept Hotel Lobbies
Mercure's Hotel Lobby Design Reduces Barriers Between Staff & Guests
Hotels and resorts can embrace open-concept lobby designs and incorporate technology to enhance guest experiences and improve customer satisfaction.
CategoryWorld
Social-Promoting Hotels
The New citizenM Hotel is One of Europe's Top Minimalist Boutique Hotels
The hospitality industry can capitalize on the trend of minimalist boutique hotels by creating unique and immersive experiences for guests.
CategoryArt & Design
Renaissance Hotel Lobbies
This Eclectic Hotel Lobby Screams Out Vintage Luxe
Hotels and boutique accommodations can leverage kitsch designs and revitalization makeovers to stand out in a competitive market.
