Category
Lifestyle
Serial Snacking
Trend cluster
Category
Social Media
Courtship
Online dating is rebranded as users find dates in their social networks.
3.4
Trend score
Trend
What is the Social Media Courtship trend?
Social Media Courtship: As online dating becomes a viable option amidst Millennials, users are unabashedly taking their quest for love onto social media to find suitable mates that are compatible with their lifestyle, as dictated from what they share on networks. Speaking to the ubiquity of social media, the concept of social media courtships pinpoint how consumers are showing a decrease in confidence to the point that they’re utilizing digital means to find mates within their existing friend base. As this dichotomy expands, consumer consumption will follow suit with more services and subscriptions taking precedent as a means to further denounce the need for face-to-face interaction.
Trend themes
Themes within the Social Media Courtship trend
Three behaviours holding the trend together01
Social Media Integration with Dating Apps
The integration of social media into dating apps results in more consumers using digital means to find mates.
02
Privacy and User Control in Online Dating
Consumers are seeking more privacy and control in online dating, leading to the development of result-sharing and position-shifting features.
03
Visual-Based Dating Apps
Visual-based dating apps are gaining popularity as users seek more effective and engaging ways to share their lifestyle and interests.
Industry implications
What the Social Media Courtship trend means for industry
Where the trend changes the playbookFor
Online Dating Services
Online dating services should offer social media integration options, result-sharing and position-shifting features, and visual-based dating tools to attract more users.
For
Mobile App Development
As digital dating becomes more popular, mobile app development companies need to create innovative, engaging, and user-friendly dating apps.
For
Healthcare Technology
Developing result-sharing features and trustworthy apps could help the healthcare industry promote STD testing, reduce stigma, and ultimately improve public health.
Trend signals
Trend signals for Social Media Courtship
Trend score 3.4 out of 10, from popularity 62%, activity 32%, freshness 8%.
Popularity62%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Social Media Courtship trend
4 featured examples from Oct 30, 2013 to Feb 12, 2014CategoryLifestyle
Insta-Dating Apps
Glimpse is a Photo Dating App That's Linked to Instagram
Opportunities for developers to create mobile photo dating apps.
CategoryLifestyle
Social Dating Apps
The 'Avalable' Dating App is Like a Social Network for Those Looking for Love
Social dating apps represent a potential disruption in the online dating industry as they provide a different approach to matchmaking.
CategoryNaughty
STD Result-Sharing Apps
Hula is a Service That Lets You Easily Share Your STD Results
The healthcare industry can leverage STD result-sharing apps to improve patient experiences, promote transparency, and encourage regular testing.
CategoryTech
Online Positioning Dating Apps
Find Singles in Your Area with the Singles Around Me App
Singles Around Me is a part of the Online Dating Industry, which could benefit from finding innovative ways to solve the privacy concerns of users.
