Social Media Courtship

Implications – As online dating becomes a viable option amidst Millennials, users are unabashedly taking their quest for love onto social media to find suitable mates that are compatible with their lifestyle, as dictated from what they share on networks. Speaking to the ubiquity of social media, the concept of social media courtships pinpoint how consumers are showing a decrease in confidence to the point that they’re utilizing digital means to find mates within their existing friend base. As this dichotomy expands, consumer consumption will follow suit with more services and subscriptions taking precedent as a means to further denounce the need for face-to-face interaction.