Category
Lifestyle
Assisted Choices
Trend cluster
Category
Smoked
Libation
Consumers are opting for fall-friendly, campfire-inspired flavors.
2.4
Trend score
Trend
What is the Smoked Libation trend?
Smoked Libation: Veering away from sweet beverages for fall, many consumers are opting for smoky, toasted flavors. Beverages that offer a woodsy twist immediately set themselves apart and liven up the drinking experience, and more heavily involve the aromatic aspect of flavor. Ultimately, consumers are searching for new ways to experience the comfort and coziness associated with colder seasons.
Trend themes
Themes within the Smoked Libation trend
Three behaviours holding the trend together01
Smoky and Toasted Flavors
Consumers are opting for smoky, toasted flavors in their beverages to enhance their taste experience and add aroma.
02
Savory Cocktail Syrups
Cocktail syrups with savory, smoky flavors - bacon, maple, jalapeno, etc. are increasingly popular among consumers.
03
Hot Cocktails
Hot cocktails are becoming increasingly popular and are being added to menus as a cozy fall and winter drink alternative.
Industry implications
What the Smoked Libation trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can explore new ways to enhance the taste experience of consumers by incorporating smoky, toasted flavors in their products.
For
Hospitality and Tourism
Hospitality professionals can incorporate hot cocktails, rustic and woodsy flavors in their drink options to create a cozy and comfortable ambiance for guests.
For
Alcohol Industry
The alcohol industry can explore new market opportunities by creating cocktail syrups with unique flavors like bacon and maple that cater to consumer interest in savory beverages.
Trend signals
Trend signals for Smoked Libation
Trend score 2.4 out of 10, from popularity 36%, activity 29%, freshness 8%.
Popularity36%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Smoked Libation trend
4 featured examples from May 19, 2014 to Sep 30, 2015CategoryLifestyle
Jalapeno-Infused Cocktails
These Moscow Mules Contain a Spicy and Smoky Mezcal Instead of Vodka
Opportunities for bars and restaurants to capitalize on the trend of spicy-infused cocktails and the increasing interest in mezcal.
CategoryLifestyle
Smoky Beer Cocktails
This Sangrita Recipe Fuses Beer with Citrus and Tomato Flavors
Opportunity for bars, restaurants, and hospitality businesses to offer innovative beer cocktails to their customers and attract new clients.
CategoryLifestyle
Chai Tea Toddies
This Maple Bourbon Hot Cocktail Recipe is Perfect For Autumnal Camping Trips
Opportunity for beverage companies to create and market maple bourbon and chai tea-based products.
CategoryLifestyle
Maple Bacon Cocktail Syrups
This Flavor Lets People Put a Modern Spin on Old Fashioneds
Disruptive innovation opportunity: Introducing maple bacon flavored products in the food and beverage industry, including snacks, beverages, and sauces.
