Smarketing, or Smart Guerrilla Marketing for exceptional buzz
Implications - Using elements of shock or surprise can make for a very successful marketing campaign. In a society that has become a lot more savvy to standard marketing ploys, taking the unexpected approach can drive up a marketing campaigns chances of becoming viral, talked about and remembered.
Elle Muliarchyk is a Guerrilla Model who shoots her own photos in the changing rooms of designer stores. She creates vivid imagery and even brings her own props.
Elle had this to say in her Showstudio… [More]
Cadbury has come up with some very clever gorilla marketing, literally. Their 90 second Dairy Milk candy bar video doesn't feature chocolate once, not verbally or visually.
Guerilla marketing is a low-budget,… [More]
Papa John's Peru has created viral buzz with its guerilla Delivery Man ads. The ads, created by Saatchi and Saatchi, consist of a little dude taped to your door. The catch is that it looks like a delivery… [More]
Express your opinion by tagging outdoor ads with a sticker. Ad Tagging is a rising guerrilla action where organized individuals are raising consumer awareness about ad quality by vandalizing ads with… [More]
A Guerilla ad agency named Grey has launched a ad campaign for Childcare India.Â The ads feature cut outs of homeless children on the glass of store windows.Â The aim is to help 20 million indian children… [More]
In a new campaign for ACK Insurance, Partizan Media has created mirrorvertising. The guerrilla ads are made using images imprinted on real mirrors. The unsuspecting driver will look at their rear view… [More]