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Smarketing, or ‘Smart Guerrilla Marketing’ for exceptional buzz

Implications - Using elements of shock or surprise can make for a very successful marketing campaign. In a society that has become a lot more savvy to standard marketing ploys, taking the unexpected approach can drive up a marketing campaign’s chances of becoming viral, talked about and remembered.
8 Featured
99,532 Total Clicks
Date Range:
Apr 06 — Dec 07
Consumer Insight Topics:

Featured Examples

Guerrilla Model
Guerrilla Model
Elle Muliarchyk
Elle Muliarchyk is a Guerrilla Model who shoots her own photos in the changing rooms of designer stores. She creates vivid imagery and even brings her own props. Elle had this to say in her Showstudio… MORE
Cadbury Guerilla Marketing
Cadbury Guerilla Marketing
Dairy Milk Gorilla Ad
Cadbury has come up with some very clever gorilla marketing, literally. Their 90 second Dairy Milk candy bar video doesn't feature chocolate once, not verbally or visually. Guerilla marketing is a low-budget,… MORE
Papa John's Guerilla Ad
Papa John's Guerilla Ad
Fake Delivery Man in Your Peep Hole
Papa John's Peru has created viral buzz with its guerilla Delivery Man ads. The ads, created by Saatchi and Saatchi, consist of a little dude taped to your door. The catch is that it looks like a delivery… MORE
Ad Tagging
Ad Tagging
Express Your Opinion with a Sticker
Express your opinion by tagging outdoor ads with a sticker. Ad Tagging is a rising guerrilla action where organized individuals are raising consumer awareness about ad quality by vandalizing ads with… MORE
Guerilla Awareness
Guerilla Awareness
Child Poverty Ads in India: Begging Child on Glass
A Guerilla ad agency named Grey has launched a ad campaign for Childcare India.  The ads feature cut outs of homeless children on the glass of store windows.  The aim is to help 20 million indian children… MORE
Guerrilla Campaign from ACK Insurance
In a new campaign for ACK Insurance, Partizan Media has created mirrorvertising. The guerrilla ads are made using images imprinted on real mirrors. The unsuspecting driver will look at their rear view… MORE
Europe Trailer Ads
Europe Trailer Ads
Freitag Guerrilla Campaign
Tired of looking at kitschy trailers? With labels like "Maria te quiero" or other religious slogans or tacky images of naked females, it was time trailers got a makeover. In Europe, they've made the decision… MORE
Prison Break Actors Chain Walk Through City
In a guerrilla campaign to promote Prison Break, the Fox channel in Portugal has marched prisoners throughout the city. The prisoners (actors) were chained together as shown in the photo. Posters and… MORE

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