Category
Lifestyle
Assisted Choices
Trend cluster
Category
Smarketing
Smarketing, or ‘Smart Guerrilla Marketing’ for exceptional buzz.
5.1
Trend score
Trend
What is the Smarketing trend?
Smarketing: Using elements of shock or surprise can make for a very successful marketing campaign. In a society that has become a lot more savvy to standard marketing ploys, taking the unexpected approach can drive up a marketing campaign’s chances of becoming viral, talked about and remembered.
Trend themes
Themes within the Smarketing trend
Three behaviours holding the trend together01
Shock Marketing
Using elements of shock or surprise in marketing campaigns can increase viral potential and memory retention.
02
Guerrilla Advertising
Targeting consumers in unexpected ways is a great way for businesses to get noticed and gain consumer loyalty.
03
Real-World Interaction
Leveraging the concept of real-world interaction with ads can create a conversational relationship between businesses and consumers.
Industry implications
What the Smarketing trend means for industry
Where the trend changes the playbookFor
Advertising industry
The advertising industry can benefit from incorporating shock elements, guerrilla ads, or real-world interaction concepts in their campaigns, resulting in increased consumer awareness and memory retention.
For
Social Responsibility industry
Social responsibility professionals can use visually provocative images to promote important social causes with efficiency and effectiveness, leaving a lasting impact in the minds of customers.
For
Mobile Homes industry
Mobile homes and other brands looking to target a European audience can use provocative trailers to revamp their advertising strategy and create a more memorable and creative communication method.
Trend signals
Trend signals for Smarketing
Trend score 5.1 out of 10, from popularity 62%, activity 84%, freshness 8%.
Popularity62%
Activity84%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Smarketing trend
3 featured examples from Jul 12, 2006 to Sep 28, 2007CategoryMarketing
Cadbury Guerilla Marketing
Dairy Milk Gorilla Ad
Opportunity for confectionery companies to adopt guerilla marketing tactics and create engaging content that generates brand awareness and drives sales.
CategoryMarketing
Papa John's Guerilla Ad
Fake Delivery Man in Your Peep Hole
Opportunity for ad agencies to create unconventional campaigns that generate buzz and increase brand visibility.
CategoryMarketing
Europe Trailer Ads
Freitag Guerrilla Campaign
The advertising industry can explore opportunities in mobile home advertising, offering unique and attention-grabbing ad spaces.
