Smarketing

Smarketing, or ‘Smart Guerrilla Marketing’ for exceptional buzz

Implications - Using elements of shock or surprise can make for a very successful marketing campaign. In a society that has become a lot more savvy to standard marketing ploys, taking the unexpected approach can drive up a marketing campaign’s chances of becoming viral, talked about and remembered.
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
79,033 Total Clicks
Apr 06 - Dec 07
Hot
Pop CultureMarketingViral
Featured Examples
Guerrilla Model - Elle Muliarchyk
SCORE 5.1
Warm 15,455 Clicks Pub: Nov 15, 06
Guerrilla Model
Elle Muliarchyk
Elle Muliarchyk is a Guerrilla Model who shoots her own photos in the changing rooms of designer stores. She creates vivid imagery and even brings her own props. Elle had this to say in her Showstudio… [More]
Cadbury Guerilla Marketing - Dairy Milk Gorilla Ad
SCORE 6.4
Warm 19,910 Clicks Pub: Sep 3, 07
Cadbury Guerilla Marketing
Dairy Milk Gorilla Ad
Cadbury has come up with some very clever gorilla marketing, literally. Their 90 second Dairy Milk candy bar video doesn't feature chocolate once, not verbally or visually. Guerilla marketing is a low-budget,… [More]
Papa John's Guerilla Ad - Fake Delivery Man in Your Peep Hole
SCORE 5.6
Warm 20,583 Clicks Pub: Jul 12, 06
Papa John's Guerilla Ad
Fake Delivery Man in Your Peep Hole
Papa John's Peru has created viral buzz with its guerilla Delivery Man ads. The ads, created by Saatchi and Saatchi, consist of a little dude taped to your door. The catch is that it looks like a delivery… [More]
Ad Tagging - Express Your Opinion with a Sticker
SCORE 3.9
Mild 9,757 Clicks Pub: Oct 14, 06
Ad Tagging
Express Your Opinion with a Sticker
Express your opinion by tagging outdoor ads with a sticker. Ad Tagging is a rising guerrilla action where organized individuals are raising consumer awareness about ad quality by vandalizing ads with… [More]
Guerilla Awareness - Child Poverty Ads in India: Begging Child on Glass
SCORE 4.6
Average 7,760 Clicks Pub: Apr 12, 06
Guerilla Awareness
Child Poverty Ads in India: Begging Child on Glass
A Guerilla ad agency named Grey has launched a ad campaign for Childcare India.  The ads feature cut outs of homeless children on the glass of store windows.  The aim is to help 20 million indian children… [More]
Mirrorvertising - Guerrilla Campaign from ACK Insurance
SCORE 4.3
Average 5,568 Clicks Pub: Aug 10, 06
Mirrorvertising
Guerrilla Campaign from ACK Insurance
In a new campaign for ACK Insurance, Partizan Media has created mirrorvertising. The guerrilla ads are made using images imprinted on real mirrors. The unsuspecting driver will look at their rear view… [More]
Related Examples
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