Innovative breads add novelty in a more familiar way
Implications - Though exoticism and novelty are priorities for the modern foodie, the average consumer prefers the familiar. As a way to satiate both the desire for comfort and the need for new, bread is being revamped in interesting ways. This provides a convergence of two opposing consumer needs to satisfy all.
Trend Themes
1. Familiar Novelty - Consumers are drawn to familiar staples with a novel twist, providing opportunities for food companies to innovate on classic products.
2. Creative Shaping - Creative and playful shaping of bread products leveraging popular culture and cute aesthetics is a trend to watch.
3. Alternative Ingredients - New ingredients such as ice cream are being used in unique ways to create unconventional bread products that resonate with consumers.
Industry Implications
1. Food & Beverage - This industry can capitalize on the trend of familiar novelty by innovating on classic products and ingredients.
2. Bakery - This industry can take advantage of the trend of creative shaping to provide unique products that stand out on store shelves.
3. Entertainment - This industry can leverage popular culture and cute aesthetics to create promotional campaigns that resonate with consumers.
