Category
Lifestyle
Serial Snacking
Trend cluster
Category
Sliced
Exoticism
Innovative breads add novelty in a more familiar way.
2.6
Trend score
Trend
What is the Sliced Exoticism trend?
Sliced Exoticism: Though exoticism and novelty are priorities for the modern foodie, the average consumer prefers the familiar. As a way to satiate both the desire for comfort and the need for new, bread is being revamped in interesting ways. This provides a convergence of two opposing consumer needs to satisfy all.
Trend themes
Themes within the Sliced Exoticism trend
Three behaviours holding the trend together01
Familiar Novelty
Consumers are drawn to familiar staples with a novel twist, providing opportunities for food companies to innovate on classic products.
02
Creative Shaping
Creative and playful shaping of bread products leveraging popular culture and cute aesthetics is a trend to watch.
03
Alternative Ingredients
New ingredients such as ice cream are being used in unique ways to create unconventional bread products that resonate with consumers.
Industry implications
What the Sliced Exoticism trend means for industry
Where the trend changes the playbookFor
Food & Beverage
This industry can capitalize on the trend of familiar novelty by innovating on classic products and ingredients.
For
Bakery
This industry can take advantage of the trend of creative shaping to provide unique products that stand out on store shelves.
For
Entertainment
This industry can leverage popular culture and cute aesthetics to create promotional campaigns that resonate with consumers.
Trend signals
Trend signals for Sliced Exoticism
Trend score 2.6 out of 10, from popularity 32%, activity 38%, freshness 8%.
Popularity32%
Activity38%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Sliced Exoticism trend
4 featured examples from May 12, 2014 to Nov 17, 2015CategoryLifestyle
Bear-Shaped Breads
This Panda Bread Reveals a Smiling Bear When Sliced
Bakeries can embrace the trend by offering a variety of novelty baked goods to attract customers.
CategoryLifestyle
BBQ Chicken Breads
This Savory Monkey Bread is Stuffed with Buffalo Chicken
Creating and marketing new savory bread products that cater to consumers seeking unique flavors and tastes.
CategoryLifestyle
Anime Character Breads
These Egg Yolk Buns are Shaped After a Japanese Sanrio Character
Bakeries can introduce a new line of character-themed breads and attract customers who appreciate unique and visually appealing food products.
CategoryLifestyle
Ice Cream-Based Breads
This DIY Ice Cream Cake is Made from Just Two Ingredients
Disruptive innovation potential in creating new bread products with non-traditional ingredients.
