Innovative breads add novelty in a more familiar way
Implications - Though exoticism and novelty are priorities for the modern foodie, the average consumer prefers the familiar. As a way to satiate both the desire for comfort and the need for new, bread is being revamped in interesting ways. This provides a convergence of two opposing consumer needs to satisfy all.
Trend Themes
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Familiar Novelty — Consumers are drawn to familiar staples with a novel twist, providing opportunities for food companies to innovate on classic products.
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Creative Shaping — Creative and playful shaping of bread products leveraging popular culture and cute aesthetics is a trend to watch.
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Alternative Ingredients — New ingredients such as ice cream are being used in unique ways to create unconventional bread products that resonate with consumers.
Industry Implications
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Food & Beverage — This industry can capitalize on the trend of familiar novelty by innovating on classic products and ingredients.
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Bakery — This industry can take advantage of the trend of creative shaping to provide unique products that stand out on store shelves.
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Entertainment — This industry can leverage popular culture and cute aesthetics to create promotional campaigns that resonate with consumers.
