Category
Lifestyle
Assisted Choices
Trend cluster
Category
Communal
Well-being
Free initiatives offer consumers tools that support public health.
4.0
Trend score
Trend
What is the Communal Well-being trend?
Communal Well-being: As the health and wellness movement continues to influence consumer behavior, low-cost public health initiatives are being offered to consumers as a means of cultivating healthy habits. From public sunscreen dispensers to urban compost systems, these contributions place emphasis on the value of health over profit. This progression speaks to the values of collaborative consumption, as well as the modern understanding of public health as a communal effort.
Trend themes
Themes within the Communal Well-being trend
Three behaviours holding the trend together01
Collaborative Consumption
Low-cost public health initiatives are being offered to consumers as a means of cultivating healthy habits, speaking to the values of collaborative consumption.
02
Preventative Healthcare
Initiatives like public sunscreen dispensers and warming fitness stations emphasize the value of health over profit and promote the idea of preventative healthcare.
03
Environmental Sustainability
Initiatives like umbrella-lending vending machines and compost bins speak to the values of environmental sustainability by encouraging consumers to approach sustainability at an individual level.
Industry implications
What the Communal Well-being trend means for industry
Where the trend changes the playbookFor
Healthcare
Health and wellness initiatives like public sunscreen dispensers and warming fitness stations emphasize the importance of healthcare with a community-focus.
For
Sustainability
Environmental initiatives like free umbrella rentals and urban compost systems are changing the landscape of sustainable practices and encourage a shift towards eco-friendliness.
For
Public Service
Low-cost public health initiatives like those described are perfect examples of how public service is taking a collaborative approach to creating a healthier public environment.
Workshop question
As consumers increasingly embrace the share economy, how are you create a sense of communal benefit around your products and services?
Trend signals
Trend signals for Communal Well-being
Trend score 4.0 out of 10, from popularity 61%, activity 52%, freshness 8%.
Popularity61%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Communal Well-being trend
4 featured examples from Feb 23 to Dec 4, 2015CategoryBusiness
Umbrella-Lending Vending Machines
These Japanese Beverage Dispensers Offer Free Umbrella Rentals
The vending machine industry can integrate the free umbrella rental service as a value-added feature to attract more customers.
CategoryEco
Newsworthy Compost Bins
This Campaign Aims to Turn Old Newspaper Boxes in Compost Collection Sites
The waste management industry can explore new business opportunities by incorporating upcycled composting solutions into their service offerings.
CategoryLifestyle
Warming Fitness Stations
The Russian Olympic Committee's Heat Lamp Design Encourages Activity
The fitness industry can explore the concept of community fitness initiatives that use interactive technology to engage people in physical activities and build connections.
CategoryWorld
Public Sunscreen Dispensers
The City of Boston Makes Applying Sunscreen Outdoors Top-of-Mind
Companies in the skin care industry will have the opportunity to collaborate with cities and organizations on providing free sunscreen and education to the public.
