Cloud technology is counter-intuitively being used to boost security
Implications - Though perceived as a threat to one's privacy, Cloud technology is being utilized to enhance security. Defined as Internet-based computing, The Cloud enables multiperson access to information. Consumers are now coming to the realization that this technology could enable more exclusivity if used correctly, pushing the boundaries of digital living further.
Workshop Question - What is a way your brand could leverage the consumer desire for the feeling of security?
Trend Themes
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Cloud-based Security — There is a growing trend of utilizing cloud technology to enhance security resulting in increased safety
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Parental Control Apps — Parental control apps are becoming more popular leading to the potential for innovative technological features that keep users safe online
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Home Monitoring Cameras — Home monitoring cameras with cloud connectivity is on the rise, presenting an opportunity to create more advanced automation and integration features.
Industry Implications
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Cloud Computing — The cloud computing industry can take advantage of the trend and create new tools that protect users' data in creative ways
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Home Security — The home security industry can use this opportunity to create next-generation products that offer maximum security for homeowners
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Mobile Apps — The mobile apps industry can innovate and create new apps with more advanced features that make it easier for parents to ensure their children browse safely online
4 Featured, 32 Examples:
137,264 Total Clicks
Date Range:
Apr 15 — Oct 15
Trending:
Average
Consumer Insight Topics:
