Category
Tech
Delegated Interfaces
Trend cluster
Category
Selfie
2.0
Digital self-portraiture is taken up a notch with high tech options.
4.5
Trend score
Trend
What is the Selfie 2.0 trend?
Selfie 2.0: Over the past few years, the "selfie" has become a well-established mark of how consumers use their smart devices, and with the implementation of technology to enhance this habit, the selfie shows no signs of dying down. From animation enhancements to real-time photo manipulation, emerging photo apps are giving consumers all the more reason to indulge in this infamous form of digital narcissism.
Trend themes
Themes within the Selfie 2.0 trend
Three behaviours holding the trend together01
Real-Time Makeup Apps
The development of real-time makeup apps is a trend that provides innovative opportunities for cosmetic companies to further integrate technology into the makeup industry and improve the consumer experience.
02
POV Selfie Sticks
The emergence of POV selfie sticks represents a trend that allows consumers to capture selfies in a more immersive and adventurous way, providing opportunities for companies to create innovative gadgets that expand the visual possibilities of selfies and serve niche markets.
03
Cinematic Selfie-Editing Tools
The trend towards cinematic selfie-editing tools, like the 'Lollicam' app, reflect a growing demand for photo and video-editing apps that allow users to elevate their selfie game, presenting opportunities for companies to create innovative and user-friendly editing tools that go beyond basic filters and touch ups.
Industry implications
What the Selfie 2.0 trend means for industry
Where the trend changes the playbookFor
Cosmetics
The development of real-time makeup apps is transforming the way consumers shop for cosmetics, presenting opportunities for companies to create more interactive experiences with customers and improve product engagement.
For
Photography
The POV selfie stick trend is expanding the visual possibilities of self-portraiture, creating opportunities for businesses to create innovative and niche gadgets that cater to niche markets with different adventure and travel needs.
For
Social Media
The popularity of selfie-centric apps highlight the ever-growing importance of social media in people's lives and present opportunities for businesses to leverage the selfie trend and create innovative marketing strategies that connect with consumers in new, visually-engaging ways.
Trend signals
Trend signals for Selfie 2.0
Trend score 4.5 out of 10, from popularity 71%, activity 56%, freshness 8%.
Popularity71%
Activity56%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Selfie 2.0 trend
7 featured examples from Sep 19, 2014 to Jul 22, 2016CategoryTech
Real-Time Makeup Apps
L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
Disruptive innovation opportunity: Develop AI-powered skincare products that can analyze and address specific skin concerns in real-time.
CategoryTech
Pop Culture Selfie Apps
Show Your Disney Side Turns Fans into Their Favorite Characters
The tech industry can capitalize on the growing trend of pop culture selfie apps by developing more sophisticated AR and mobile photo editing apps.
CategoryTech
3D Selfie Scanners (UPDATE)
Scanify Can Capture the Contours of Your Face for a Full-Form Image
The Scanify device's ability to map out the form of objects opens up new possibilities for customization and mass production in the 3D printing industry.
CategoryTech
POV Selfie Sticks
The Spivo Smartphone Accessory Captures 180-Degree Photos
Companies designing and producing smartphone accessories have the opportunity to innovate in the market with products like the Spivo phone accessory.
CategoryTech
Cinematic Selfie-Editing Tools
'Lollicam' is an App That Allows Users to Edit Selfies in Real-Time
The demand for innovative selfie-editing apps like Lollicam is creating opportunities for mobile app developers to create and improve real-time editing features.
CategoryPop Culture
Photo-Snapping Sunglasses
The 'WeOn Selfie' Glasses Can Take Pictures with the Tap of a Button
The integration of photo-snapping capabilities into smart glasses suggests a disruptive innovation potential within the wearable technology industry.
CategoryTech
Selfie-Centric Apps
This Selfie App Helps You Share Your Interests With Friends
Self'it's selfie-centric app proves the power of personal photos by integrating regional photos and diverse interests for social media users.
