Category
Lifestyle
Assisted Choices
Trend cluster
Category
Search Engine
Reliance
Businesses and individuals increase their dependancy on web search.
3.7
Trend score
Trend
What is the Search Engine Reliance trend?
Search Engine Reliance: Google Search, Facebook Graph, Bing, and others are all shaping the way that we think about the world. Reliance on search engines for information, recommendations, socializing and sharing has become innate and those business who don't have a continuously evolving search engine optimization strategy for the future, will quickly find themselves becoming more irrelevant.
Trend themes
Themes within the Search Engine Reliance trend
Three behaviours holding the trend together01
Search Engine Reliance
Businesses need to develop continuously evolving search engine optimization strategy to maintain relevance.
02
Interest-Based Online Friend Filters
Facebook's Graph Search feature allows users to build stronger connections with friends and gain insight into their lives.
03
Social Media Marketing Infographics
The Facebook Graph Search tool can be utilized for digital marketing strategies and optimizing for Bing SEO is important.
Industry implications
What the Search Engine Reliance trend means for industry
Where the trend changes the playbookFor
Digital Marketing
The Facebook Graph Search tool can be utilized for digital marketing strategies to improve search volume.
For
Recruiting
YouTube's hidden recruiting potential allows companies to target their recruitment messages to specific demographics.
For
Internet Search Engines
The Scroogled Google vs. Bing ad highlights the escalating war between the two major search engines.
Trend signals
Trend signals for Search Engine Reliance
Trend score 3.7 out of 10, from popularity 54%, activity 49%, freshness 8%.
Popularity54%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Search Engine Reliance trend
6 featured examples from Aug 9, 2012 to Feb 5, 2013CategoryTech
Search Engine-Mapped Goals
Google Zietgeist Resolutions Unites the World and Encourages Progress
The Google Zeitgeist Resolutions app showcases opportunities for developing goal-tracking apps and platforms.
CategoryMarketing
Social Media Marketing Infographics
How the Facebook Graph Search Tool Will Impact Online Ads
Disruptive innovation opportunity: Marketers can explore new strategies and tactics to leverage the Facebook Graph Search tool for improved targeting and advertising effectiveness.
CategorySocial Media
Interest-Based Online Friend Filters
The Facebook Graph Search Feature is Introduced
Disruptive innovation opportunity: Explore ways to improve user experiences and connectivity within existing social media platforms.
CategoryPop Culture
Funny Facebook Graph Searches
'Slacktory' Explores the Inappropriate Uses of Graph Search
Social media platforms can develop privacy preserving graph search functionalities and alternate graph search uses for their users that enhance user experience while still protect…
CategoryTech
Overlooked Employment Strategies
The YouTube Recruiting Infographic is Eye-Opening
Exploring innovative ways to attract and retain top talent using visual recruitment strategies.
CategoryPop Culture
Aggressive Search-Ranking Ads
The Scroogled Google vs. Bing Ad Jabs at Ranking Systems
Search engine companies can leverage the escalating war to develop new technologies and features that differentiate them from competitors and attract more users.
