The Don't Get Scroogled Google vs. Bing ad highlights the escalating war between the two major search engines.
Microsoft's Bing has released campaigns in the past like blind tests to determine whether users can actually tell the difference between Google and Bing's search results. Now, instead of gathering crowds to pressure the reigning search giant, Bing has released the Scroogled Google vs. Bing ad in an attempt to expose Google's search ranking methods, calling it an "unfair 'pay-to-rank'" system. Microsoft's search engine's jab at Google, stating that the rankings are not based on relevance but by how much companies are willing to pay to boost their positions.
Despite Bing's warning to Internet users about get "scroogled" or screwed by Google, it's up to users themselves to determine which search engine is more appealing and effective for them.