Sampling Hysteria

The power of the free trial remains unmatched

Implications - Providing free samples has been standard at the grocery store for years, but marketers of all kinds of products and services have realized that this technique can be used far beyond the grocery aisles. From luxury goods to professional services, sampling can be the deal-maker in many consumer decisions.
SCORE 3.1
Popularity
Activity
Freshness
Megatrends
Patterns
43,244 Total Clicks
Sep 07 - Sep 08
Warm
MarketingLifestyleFoodLuxury
Featured Examples
Hairstyles You Can Try Before You Buy - HairMixer.com
SCORE 3.6
Mild 8,361 Clicks Pub: Jan 12, 08
Hairstyles You Can Try Before You Buy
HairMixer.com
Have you ever seen a hair style on a star and wondered how you would look with a similar 'do? HairMixer.com gives you the chance to "try on the hair" before making the big step. A bunch of stars are preloaded… [More]
Free Pop - Coke Zero 400 'Taste of Victory' Celebration
SCORE 3.1
Mild 12,680 Clicks Pub: Jul 6, 08
Free Pop
Coke Zero 400 'Taste of Victory' Celebration
Coca Cola is treating any U.S. resident above the age of 13 years to a free 20-ounce bottle of Coke Zero. The “Taste of Victory” promotion is a celebration of the Coke Zero 400 win by one its 13 sponsored… [More]
Freeconomics & Food - McDonalds Gives Out Free McSkillet Burritos
SCORE 4.5
Average 5,976 Clicks Pub: Feb 27, 08
Freeconomics & Food
McDonalds Gives Out Free McSkillet Burritos
As Wired magazine pointed out in their most recent "Free Issue," freeconomics and supplying the world with free products and services is the way of the future. McDonald's has reaffirmed that gratis is… [More]
Wine Trial by Vial - WineSide Test Tube Samples
SCORE 4.3
Average 8,702 Clicks Pub: Apr 20, 08
Wine Trial by Vial
WineSide Test Tube Samples
Fine wine is often an art kept to connoisseurs and other "cultured," snobby people. But for the rest of us, how do we select a wine without letting our ignorance take the better of us? People who are not… [More]
Try-Before-You-Buy Christmas - $1 Fake Tree Trial
SCORE 1.7
Untested 3,498 Clicks Pub: Nov 8, 07
Try-Before-You-Buy Christmas
$1 Fake Tree Trial
Can't stand the needles on your floor from a real Christmas tree, but are irked by the tackiness of evidently plastic boughs? The Christmas Tree Company, an online store selling over 52 varieties of faux… [More]
Test Drive Your Marriage - 7 Year Sample In Germany
SCORE 1.5
Untested 4,027 Clicks Pub: Sep 20, 07
Test Drive Your Marriage
7 Year Sample In Germany
Not ready to jump into a serious relationship? Get married. A conservative German politician is proposing that marriages be entered only with the upfront agreement of a 7-year term. Like what you got?… [More]
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