Have you ever seen a hair style on a star and wondered how you would look with a similar 'do? HairMixer.com gives you the chance to "try on the hair" before making the big step. A bunch of stars are preloaded in the hair-raising website, but you can add your own or other star pictures. Compare the hairstyles, email to friends, and have fun putting yourself on the cover of a magazine too.
Implications - Celebrity-crazed consumers are a huge audience that different companies and brands can tap into. By familiarizing customers with the item they are promoting, a brand can create a personal connection with buyers and therefore effectively attract customers who would not regularly be part of the organization's target audience.