The Try Before You Buy movement describes the concept of letting consumers test a product before purchasing them. This often involves giving away a small amount of the product or service for free, with the confident hope that it will peak the consumer's interest and buy their loyalty.
Often this type of marketing is disguised as "free" or incredibly price reduced products. Marketers launch campaigns in which they give out free samples of the latest ice cream, for example, to get people to try, and hopefully enjoy, a new product.
While miniature perfume trial bottles go back several decades, newer innovations have built off the concept. One such example is the collection of wine vials, which resemble test tubes, featured below.
This phenomenon has spread to the music industry too. Artists are giving away free music, either via iTunes or streaming from their MySpace pages, in hopes of winning over fans that will ultimately buy their album or purchase concert tickets.
There really are few limitations on the try before you buy concept; you can test anything from marriages to Christmas trees before you commit, as demonstrated by the broad range of innovations you can try, test, taste or sample, seen below.
Rewards For Breaking The Law
Free Bluetooth Headsets From Headsets.com
Freeconomics & Food 2
Ben & Jerry Give Out Free Ice Cream
16 Approaches to Free Music + Free Bon Jovi Concert
Rental Culture Explained
Free Botox For YouTube Posts
Innovative Surgery Promotions
$1 Fake Tree Trial
Wired Gives Out Free Magazines
Test Drive Your Marriage
7 Year Sample In Germany
New Madonna Song Available for Free Download
Tryvertising At Japanese Sampling Labs
Test Products Before They Hit Shelves
Erento Let You Try Before You Buy
The Free Tempurpedic Bed Project
Freeconomics & Food
McDonalds Gives Out Free McSkillet Burritos
Test Drive Your Honeymoon
$99 Sandals Resorts
Top 60 Things that Are Free (Land, Beer, Boobs and University)
Hairstyles You Can Try Before You Buy
Perfume Sampling Kiosks
Free Plane Tickets
ULCCS Like RyanAir Offer Free Flights
Wine Trial by Vial
WineSide Test Tube Samples
Free Photo Editing Programs
Adobe Photoshop Express
Coke Zero 400 'Taste of Victory' Celebration
$1 Million Brandy
Mendis Coconut Brandy