Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Erento Let You Try Before You Buy

 - Dec 3, 2007
References: t3
If you've contemplated getting an iPhone but haven't been quite ready to commit, then consider renting one from erento.

The online company knows that as excited as consumers are about the touchscreen Apple gadget, they're also wary of the high price. Sales have actually dropped recently, which is a dangerous sign so close to the holidays.

"Erento is offering to rent out iPhones to the uninitiated/unconvinced/unable to cough up hundreds of pounds, for £29 per day or £99 per week," T3 wrote. "Not exactly bargain basement prices, but erento clearly thinks that for the novelty of trying one out, there's a market out there."

This way you can show up at your holiday parties looking like you're hip with the latest and greatest gadget of the season! Renting it for all of December would be a little silly; at that point, you could own your own, but if you only need it for those occasions you need to dress to impress, it's a good option!

If you dig the concept of renting designer items, check out some other luxury rental services: