Category
Tech
Delegated Interfaces
5.5
Trend score
Trend
What is the Waking 2.0 trend?
Waking 2.0: People’s morning routines offer a lot of insight, perhaps the most revealing part being the actual waking process. In our 2008 Trend Report, we witnessed aggressive alarm clocks; although brutal waking was present this year, so was a new wave of calm wake-up methods, including light and aromatherapy.
Trend themes
Themes within the Waking 2.0 trend
Three behaviours holding the trend together01
Multi-Functional Alarm Clocks
Clocks that double as charity donors, breakfast makers, and aroma diffusers present disruptive innovation opportunities for businesses looking to incorporate more practicality into their gadgets.
02
Innovative Alarm Clock Functionality
From projector clocks that shine the time on the ceiling to clock puzzles that require a task to turn off the alarm, product designers are creating tech-savvy timepieces with innovative functionality that appeals most to geeks and gadget hounds.
03
Fun & Quirky Alarm Clocks
Quirky alarm clock designs like the Rubik's Cube-inspired Cube Clock and the Pole Dancer Alarm Clock offer disruptive innovation opportunities for businesses looking to add a touch of charm, fun, and even naughtiness to their products.
Industry implications
What the Waking 2.0 trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Consumer electronics companies can incorporate innovative functionality, multi-functional capabilities, and fun designs into their alarm clocks to differentiate themselves in a crowded niche market.
For
Wellness & Health
Incorporating light and aromatherapy into alarm clocks, like the ones mentioned in the article, can offer wellness and health benefits for consumers who value waking up calmly and naturally.
For
Charity & Non-Profit
Clocks that double as charity donors, like the SnūzNLūz Alarm Clock, can present disruptive innovation opportunities for charities and non-profits looking to create unique and engaging fundraising campaigns.
Trend signals
Trend signals for Waking 2.0
Trend score 5.5 out of 10, from popularity 82%, activity 75%, freshness 8%.
Popularity82%
Activity75%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Waking 2.0 trend
9 featured examples from Jan 9 to Jun 8, 2008CategoryUnique
Alarm Clock Makes You Breakfast
Quaker Oatmeal Alarm Clock
The consumer electronics industry can capitalize on the demand for multi-functional gadgets.
CategoryTech
Rubik's Cube Alarm Clock
Cube Clock Has Thermometer
Home decor industry can explore innovative clock designs to offer unique and eye-catching products for consumers looking to enhance their living spaces.
CategoryUnique
Bomb Alarm Clocks
You Disarm it to hit Snooze!
As consumers search for more unique and fun experiences from their electronics, there is a growing opportunity for companies to create distinctive gadgets and devices.
CategoryUnique
Projector Alarm Clocks
Shine Time on the Ceiling
Opportunity for consumer electronics companies to create innovative alarm clocks.
CategoryUnique
Clock Donates Your Money To Charity When You Hit Snooze
SnūzNLūz Alarm Clock
Opportunity for consumer electronics companies to integrate philanthropic and socially conscious components into everyday devices.
CategoryEco
Shake & Wake to Music Alarm
The Minute Glass
Disruptive innovation opportunity: Rethink alarm clocks and other consumer electronics to incorporate sustainable and user-engaging features.
CategoryEco
Solar Powered Alarm Clocks
Green Clock Needs Charging Once A Year
The home goods industry can create disruptive innovation opportunities by investing in eco-friendly products like solar-powered alarm clocks.
CategoryTech
Laser Beam Alarm Clocks
Bullseye Shot Turns it Off
Opportunity to innovate within the consumer electronics industry by integrating novel and interactive technologies into alarm clocks and other smart sleep devices.
CategoryTech
Time-Controlled Aromatherapy
Aroma Waker
Integration of scent diffusers into home decor products can enhance the ambiance and mood of living spaces.
