Category
Tech
Delegated Interfaces
Trend cluster
Category
Revamped
Cable
The traditional cable TV model is revamped to compete with streaming services.
1.5
Trend score
Trend
What is the Revamped Cable trend?
Revamped Cable: Cable TV services have seen stiff competition in the past few years due to the popularity of their more affordable and convenient streaming counterparts, and brands within this space are aiming to re-shift consumer focus. These services aim to compete by offering less expensive and more curated offerings, adapting to the exact needs that shifted attention away from traditional cable.
Insight
The consumer insight behind the Revamped Cable trend
In a world where streamed entertainment is now the norm for its convenience and cost benefits, consumers require enhanced incentives in order to revert back to more traditional modes of entertainment. For the average consumer, price accessibility is crucial in most purchase decisions they make—and they’re drawn to brands that consider this in the packaging of their products and services.
Trend themes
Themes within the Revamped Cable trend
Three behaviours holding the trend together01
Curated Cable Services
Cable TV services are being revamped by offering less expensive and more curated offerings to lure back consumers.
02
Consolidated Video Subscriptions
TV services are using a unified interface for every kind of content to make it easy for cord-cutters to move between cable, Internet, on-demand and streaming platforms.
03
Mobile Cable Services
Low-cost mobile cable services are being developed with modern needs in mind to lure back consumers.
Industry implications
What the Revamped Cable trend means for industry
Where the trend changes the playbookFor
Telecommunications
Cable TV and streaming services represent an opportunity for telecommunication industry players to develop new business models that can help them compete in this market.
For
Entertainment
The entertainment industry has been disrupted by the rise of low-cost cable and streaming services, creating new opportunities and challenges for content providers.
For
Technology
The development of new and more sophisticated video streaming technology has allowed cable and streaming services to compete in new ways in the entertainment market.
Workshop question
How could your brand take inspiration from its competitors?
Trend signals
Trend signals for Revamped Cable
Trend score 1.5 out of 10, from popularity 17%, activity 20%, freshness 8%.
Popularity17%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Revamped Cable trend
4 featured examples from Feb 26, 2018 to Jun 28, 2019CategoryTech
Low-Cost Live TV
The Philo Streaming Service Will Be Available on Android
The development of native streaming apps and cross-platform compatibility in entertainment streaming provides opportunities for companies to increase their market share.
CategoryTech
Low-Cost Mobile Cable Services
The 'TV PLUS' Reduces Your Cable Costs by Up to 50%
Many individuals are opting for streaming services and traditional providers could benefit from developing more cost-effective and mobile options to remain competitive.
CategoryPop Culture
Affordable TV Streaming Services
Philo TV is Offering a Curated List of Channels at a Low Cost
Disruptive innovation opportunity: Develop new TV streaming services that offer affordable plans and a curated selection of channels to attract cost-conscious consumers.
CategoryPop Culture
Consolidated TV Subscriptions
This TV Service Uses a Unified Interface for Every Kind of Content
The streaming service industry can benefit from developing TV subscriptions with consolidated interfaces that streamline content browsing and switching across platforms.
