Category
Business
Assisted Conversion
Trend cluster
Category
Rental Culture
(UPDATE)
The credit-crunch compromise for consumerism.
3.8
Trend score
Trend
What is the Rental Culture (UPDATE) trend?
Rental Culture (UPDATE): Rental culture became a notable trend in 2008, but the recession has turned temporary ownership into a huge business opportunity. Whether it's a trial before investing in something pricey, a taste of something unaffordable, or the ability to fake status, rentals cater to those who want it all, but can't afford it.
Trend themes
Themes within the Rental Culture (UPDATE) trend
Three behaviours holding the trend together01
Rental Culture
Temporary ownership has become a huge business opportunity, as seen with DriveMint.com and Rentobile Mobile Devices, offering customers the ability to try expensive or new items at lower costs.
02
Experience-Based Economy
The rise of rental services highlights the growing trend of an experience-based economy, with companies like Maslow Art Group offering a Netflix-like model for experiencing fine art and Guitar Affair letting people rent instruments and try them out for a few nights.
03
Shared/Peer Economy
Peer-to-peer rental services are changing the way people access products, as seen with the National Gumball Rally and Office Agents offering the rental of fake family members and friends for weddings, while Top Shop offers free bike rentals in an effort to promote a greener and more affordable way of living.
Industry implications
What the Rental Culture (UPDATE) trend means for industry
Where the trend changes the playbookFor
Rental Industry
As rental services continue to grow, businesses can look to create new rental opportunities for products traditionally seen as un-rentable, such as grandmothers or expensive jewelry.
For
Experience Industry
The experience-based economy provides opportunities for businesses to offer trial or renting services for new, expensive, or experiential products that may otherwise not be accessible to all consumers, such as fine art or high-end musical instruments.
For
Sharing Economy
The rise of peer-to-peer rental services presents opportunities for businesses to think outside the box and offer unique rental services, such as car rallies or fake family members, while promoting the idea of a more sustainable and eco-friendly lifestyle through bike rentals and other green initiatives.
Trend signals
Trend signals for Rental Culture (UPDATE)
Trend score 3.8 out of 10, from popularity 49%, activity 57%, freshness 8%.
Popularity49%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rental Culture (UPDATE) trend
11 featured examples from Jan 7 to Oct 10, 2009CategoryLuxury
Celebrity Home Rentals
Live like a Hilton for the Summer In A Star's Mansion
Disruptive innovation opportunity: Implement augmented reality and virtual reality solutions to revolutionize the way potential buyers view and experience luxury properties.
CategoryBusiness
Baby Toy Rentals
Dim Dom Offers Short-Term Leases for Kids' Playthings
The toy rental industry offers a disruptive opportunity to provide a convenient and affordable solution for parents and caregivers.
CategoryBusiness
Rockin' Instrument Rentals
Guitar Affair Lets You Try it Out for Just One Night
Disruptive innovation opportunity: Introduce a digital platform that brings together musicians, instrument manufacturers, and instrument rental services to create a comprehensive…
CategoryArt & Design
Grandmas for Rent
Goldenhook.fr Grandmas Knit Personalized Hats Just for You
Opportunities for disruptive innovation in the fashion and apparel industry by offering personalized knitting services.
CategoryWorld
Renting People
Flesh Out Your Wedding With Fake Family Members or Friends
Potential to offer rental services for actors or staff members to enhance event attendance and experiences.
CategoryAutos
$2 An Hour Rental Cars
DriveMint.com On Demand Rentals For Credit Crunched Drivers
Disruptive innovation opportunity: On-demand rental cars at a low cost can disrupt the transportation industry by challenging traditional car ownership and offering a more flexibl…
CategoryFashion
Mobile Phone Rentals
Like A Netflix Model For Smart Phones and Mobile Devices
Companies in the tech rental industry can capitalize on the growing demand for mobile device rentals by offering a wide range of devices and flexible rental options.
CategoryLuxury
Civilian Rental Bling
Adorn Brides Offers Expensive Jewelry Loaners for Small Fee
The jewelry industry can explore disruptive innovation ideas by incorporating rental services to make high-end jewelry more accessible.
CategoryLifestyle
Renting Fine Art
Credit Crunch Produces Test Drive Paintings
Catering to art enthusiasts and businesses seeking cost-effective access to a rotating collection of fine art pieces.
CategoryEco
Credit Crunch Cycling Promos
Top Shop Rents Out Gratis Bikes & Helmets to Bikers
Top Shop's bike rental program showcases a unique initiative within the retail industry, sparking potential for other retailers to explore sustainable transportation options to at…
CategoryAutos
Rental Car Rallies
A National Gumball Rally for Auto Fans and Those Who Crave Adventure
Hosting and sponsoring auto adventure races that attract car enthusiasts and promote new vehicles.
