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Rental Culture (UPDATE)

The credit-crunch compromise for consumerism

Implications - Rental culture became a notable trend in 2008, but the recession has turned temporary ownership into a huge business opportunity. Whether it's a trial before investing in something pricey, a taste of something unaffordable, or the ability to fake status, rentals cater to those who want it all, but can't afford it.
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
1,625,330 Total Clicks
Jan 09 - Dec 09
Warm
BusinessRetailCredit Crunch
Featured Examples
Celebrity Home Rentals - Live like a Hilton for the Summer In A Star's Mansion
SCORE 4.1
Average 29,894 Clicks Pub: Apr 8, 09
Celebrity Home Rentals
Live like a Hilton for the Summer In A Star's Mansion
Got a spare $400k and no plans for the summer? Why not live it up, Paris Hilton style! This summer you can actually live like the Hiltons by renting out one of their lavish mansions. One of their homes,… [More]
Baby Toy Rentals - Dim Dom Offers Short-Term Leases for Kids' Playthings
SCORE 3.7
Mild 16,037 Clicks Pub: Oct 10, 09
Baby Toy Rentals
Dim Dom Offers Short-Term Leases for Kids' Playthings
French company Dim Dom has launched a service to rent out toys aimed at kids under five years old—like toy trucks, dolls, and even baby mobiles—on a short-term or subscription basis. Now you wonder:… [More]
Rockin' Instrument Rentals - Guitar Affair Lets You Try it Out for Just One Night
SCORE 2.7
Mild 9,151 Clicks Pub: May 31, 09
Rockin' Instrument Rentals
Guitar Affair Lets You Try it Out for Just One Night
Emerging rock stars may not be able to afford their dream hammer, but Guitar Affair is the answer to their prayers. This new online rental company lets would-be guitar heroes book such instruments as a… [More]
Grandmas for Rent - Goldenhook.fr Grandmas Knit Personalized Hats Just for You
SCORE 3.8
Mild 7,279 Clicks Pub: Mar 3, 09
Grandmas for Rent
Goldenhook.fr Grandmas Knit Personalized Hats Just for You
Love an old-fashioned knitted hat, but don’t have a loving old grandma to knit it for you? Not a problem--now you can lease a grandma who is just waiting for you to ask her to knit you a hat. At the… [More]
Renting People - Flesh Out Your Wedding With Fake Family Members or Friends
SCORE 4
Average 9,694 Clicks Pub: Jun 9, 09
Renting People
Flesh Out Your Wedding With Fake Family Members or Friends
Getting married but can’t afford to fly out your family and friends? Don't have anyone to invite in the first place? In Japan, there’s a solution for that: family rentals! For those in need of a fake… [More]
$2 An Hour Rental Cars - DriveMint.com On Demand Rentals For Credit Crunched Drivers
SCORE 4.4
Average 5,644 Clicks Pub: Jan 7, 09
$2 An Hour Rental Cars
DriveMint.com On Demand Rentals For Credit Crunched Drivers
Whether you’re trying to save gas, money, or the planet, DriveMint.com has all the answers for you. Though the concept is not new (Zipcar has been around for a while in Europe and Canada), the New York… [More]
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