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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,375 more

Rental Culture (UPDATE)

The credit-crunch compromise for consumerism

Implications - Rental culture became a notable trend in 2008, but the recession has turned temporary ownership into a huge business opportunity. Whether it's a trial before investing in something pricey, a taste of something unaffordable, or the ability to fake status, rentals cater to those who want it all, but can't afford it.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 64 Examples:
2,456,190 Total Clicks
Date Range:
Jan 09 — Dec 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Celebrity Home Rentals
Celebrity Home Rentals
Live like a Hilton for the Summer In A Star's Mansion
Got a spare $400k and no plans for the summer? Why not live it up, Paris Hilton style! This summer you can actually live like the Hiltons by renting out one of their lavish mansions. One of their homes,… MORE
Baby Toy Rentals
Baby Toy Rentals
Dim Dom Offers Short-Term Leases for Kids' Playthings
French company Dim Dom has launched a service to rent out toys aimed at kids under five years old—like toy trucks, dolls, and even baby mobiles—on a short-term or subscription basis. Now you wonder:… MORE
Rockin' Instrument Rentals
Rockin' Instrument Rentals
Guitar Affair Lets You Try it Out for Just One Night
Emerging rock stars may not be able to afford their dream hammer, but Guitar Affair is the answer to their prayers. This new online rental company lets would-be guitar heroes book such instruments as a… MORE
Grandmas for Rent
Grandmas for Rent
Goldenhook.fr Grandmas Knit Personalized Hats Just for You
Love an old-fashioned knitted hat, but don’t have a loving old grandma to knit it for you? Not a problem--now you can lease a grandma who is just waiting for you to ask her to knit you a hat. At the… MORE
Renting People
Renting People
Flesh Out Your Wedding With Fake Family Members or Friends
Getting married but can’t afford to fly out your family and friends? Don't have anyone to invite in the first place? In Japan, there’s a solution for that: family rentals! For those in need of a fake… MORE
play_circle_filled $2 An Hour Rental Cars
$2 An Hour Rental Cars
DriveMint.com On Demand Rentals For Credit Crunched Drivers
Whether you’re trying to save gas, money, or the planet, DriveMint.com has all the answers for you. Though the concept is not new (Zipcar has been around for a while in Europe and Canada), the New York… MORE
play_circle_filled Mobile Phone Rentals
Mobile Phone Rentals
Like A Netflix Model For Smart Phones and Mobile Devices
One of the hottest and coolest things on the market today are mobile devices, mobile phones or smart phones. We don’t call them cell phones like we did in the past. How would you like to rent a mobile… MORE
Civilian Rental Bling
Civilian Rental Bling
Adorn Brides Offers Expensive Jewelry Loaners for Small Fee
In this crazy world we live in, bling is king, but not everyone can afford the expensive baubles on J-Lo and Rihanna. For regular folks who want to look like Elizabeth Taylor for a special day, Adorn Brides… MORE
Renting Fine Art
Renting Fine Art
Credit Crunch Produces Test Drive Paintings
At a time when fine art galleries are diving into black ink, renting or leasing paintings could be the new thing to do. It’s easier on the pocket book and better than a bare spot on the wall. During this… MORE
Credit Crunch Cycling Promos
Credit Crunch Cycling Promos
Top Shop Rents Out Gratis Bikes & Helmets to Bikers
Affordable style haven Top Shop has jumped on the environmental credit crunch goodwill bandwagon. Starting on Saturday, the location in SoHo will be renting out bikes to cyclists. Top Shop will also… MORE
play_circle_filled Rental Car Rallies
Rental Car Rallies
A National Gumball Rally for Auto Fans and Those Who Crave Adventure
From June 12th to June 14th, from San Francisco to Yuma, there is a crazy event held that is for the auto lover and those who aren’t faint of heart. This Gumball Rally lets you submit a car and get down… MORE

Related Trend Reports & Custom Market Research

Related Examples

Simple Wooden Toys
Simple Wooden Toys
Japanese Toy Maker Chigo Offers Hours of Handmade Fun
Toys With Feelings
Toys With Feelings
Kimochi Emotion Stuffed Toys are a Cute Form of Expression for Kids
Creative Campervan Toys
Creative Campervan Toys
Portable Playthings for Imaginative Infants
play_circle_filled Eco-Warrior Toys
Eco-Warrior Toys
Andrew Duffy & Craig Tyler Turn Something Old into Something New for the Kids
Toy Invitations
Toy Invitations
Michael Lau Forgoes Stationary in Place of Toys
99 Bizarre Toys
99 Bizarre Toys
From Recycled Zombie Dolls to Life-Sized Boardgames
Chupacabra Stuffed Toys
Chupacabra Stuffed Toys
Plush Animal Makes Scary Cryptid Cuddly
Alien Anime Dolls
Alien Anime Dolls
Medicom Toys Teams with Takashi Murakami for Figurines
Bento Box Bling
Bento Box Bling
Carolyn Tille Creates Sushi Jewelry for Japanese Food Addicts
Cartoony Bling
Cartoony Bling
Simmons Jewelery Co. Creates Sponge Bob Jewelery Line
Knit Nintendo Toys
Knit Nintendo Toys
Michelle Rheaume Sells Classic Toy Patterns for Geeky DIY Projects
Lost Treasure Luxury
Lost Treasure Luxury
New York Artist Blue Bayer Creates Antique Bling
Clumsy Jewelry
Clumsy Jewelry
Chris Brown's "Oops" Bling is Perfect for Affluent Klutzes
Frog Prince Bling
Frog Prince Bling
Delfina Delettrez's Glittering Amphibian and Sparkling Spider Rings
$10,000 Blinged Mobiles
$10,000 Blinged Mobiles
Vera Wang Designs Swarovski-Encrusted BlackBerry
Credit Crunched Designers
Credit Crunched Designers
Dolce and Gabbana Reduces Pricing through Supply Chain Management
15 Credit Crunch Computers
15 Credit Crunch Computers
From Budget-Friendly Laptops to Wee Netbooks
100 Outrageous Swarovski Creations
100 Outrageous Swarovski Creations
From MINI Limos to Blinged-Out Birthday Cakes
play_circle_filled $1 Bus Rides
$1 Bus Rides
Megabus Takes Credit Crunched Tourists from Toronto to NYC (UPDATE)
Credit Crunched Mobiles
Credit Crunched Mobiles
While the iPhone 3G S is Eagerly Awaited, Apple Cuts Prices
$9 Flights
$9 Flights
Jet America Airlines Offers Credit Crunch U.S. Airfare
Bling-Encrusted Faces
Bling-Encrusted Faces
Fritz Helder and the Phantoms Extreme Rhinestone Face Coverings
Credit Crunch Glasses
Credit Crunch Glasses
Zenni Optical Offers Bargain $8 Frames for 4-Eyed Fashionistas
Credit Crunch Grooming
Credit Crunch Grooming
Cash-Strapped Men Bring Beards Back With a Vengeance
Credit Crunch Tourism
Credit Crunch Tourism
Aerial Virtual Tour of NYC Lets You Check Out Manhattan for Free
Shipping Container Hotels
Shipping Container Hotels
$20 Rooms at 41 Berangan Hotel for Credit Crunch Travel
$3,000 Bikinis
$3,000 Bikinis
Pistol Panties ‘Anita' Bling-Kini is Covered in Swarovski Crystals
Japanese Rent-a-Friend
Japanese Rent-a-Friend
Temporary Cats, Dogs or Husbands to Cheer You Up
Divalicious Domestic Digs
Divalicious Domestic Digs
$125 Million ‘Fleur De Lys' Mansion Bought By Mariah Carey
44 Ways You Can Fake It
44 Ways You Can Fake It
Make Like Kanye West On American Idol
Hiring Fake Crowds
Hiring Fake Crowds
Queues for Hire at McDonald's in Japan
Urban Knitting Gangs
Urban Knitting Gangs
Knittas Rage Against Stashes
Recreating Famous Paintings
Recreating Famous Paintings
Nude Kim Cattrall In Titian's Diana and Actaeon
35 Things You Can Rent
35 Things You Can Rent
Better Deals Than Black Friday Ads!
Self-Service Rental Microcars
Self-Service Rental Microcars
The CityAnt
play_circle_filled Miniature Knitting
Miniature Knitting
The Art of Amigurumi
play_circle_filled Fake Dead Seniors
Fake Dead Seniors
Old Person's Home At The Saatchi Gallery
play_circle_filled $1 a Day Car Rentals
$1 a Day Car Rentals
CityFlitz in Toronto
Knitting for Geeky Gamers
Knitting for Geeky Gamers
Mario Scarf
Abandoned Celebrity Mansions
Abandoned Celebrity Mansions
Mike Tyson's Old Home
Cherry Tree Rentals
Cherry Tree Rentals
CherryAid
Ikea Rental Bikes
Ikea Rental Bikes
Brand Colors and Trailer Included
Google's Instant Messaging for Mobiles
Google's Instant Messaging for Mobiles
Google Talk on the iPhone
Clothing Rentals For Weight Loss
Clothing Rentals For Weight Loss
TransitionalSizes.com
Outsourcing Home Helpers
Outsourcing Home Helpers
Rent-A-Son
play_circle_filled Celebrity Foreclosures
Celebrity Foreclosures
Evander Holyfield, Ed McMahon Lose Homes
Green Rentals
Green Rentals
Enterprise Rent-A-Car Launches Hydrid Car Fleet
Coffee Shop Kitten Rentals
Coffee Shop Kitten Rentals
Tokyo's Cat Cafe Calico
Self-Knitting Lampshade
Self-Knitting Lampshade
Sleeping Beauty by Nadine Sterk
Rental Culture for Kids
Rental Culture for Kids
Baby Plays
Hire a Granny
Hire a Granny
NetGranny Knits You Custom Socks
iPhone Rental
iPhone Rental
Erento Let You Try Before You Buy
play_circle_filled Stackable, Public Rental EV- MIT City Cars Go Last Mile
Stackable, Public Rental EV- MIT City Cars Go Last Mile
Eco-Friendly Car Races
Eco-Friendly Car Races
Epoch Design
Geeks Exchange Expertise For Dates
Geeks Exchange Expertise For Dates
Rent-A-Nerd
Rent-A-Star
Rent-A-Star
Celebs For Hire
Aussie Solar Car Race
Aussie Solar Car Race
Dutch Enter Panasonic World Solar Challenge
Baby Clothes Rentals
Baby Clothes Rentals
Luette Leiehen
Text Messaging Soars In Popularity Amongst Teens
Text Messaging Soars In Popularity Amongst Teens
Secret, Faceless, Anonymous
Flexible Pet Rentals
Flexible Pet Rentals
Doggy Timeshares at FlexPetz
Text Messaging + Dating Go Hand-in-Hand
Text Messaging + Dating Go Hand-in-Hand
ZipCars
ZipCars
Rent by the Hour - Parking, Gas & Insurance Included
Renting Riches
Renting Riches
Borrow Designer Bags Online
Knitting For Dummies
Knitting For Dummies
Luxury Kit by Fifi Chachnil