Category
Fashion
Scaled Restraint
Trend cluster
Category
Rebranding
Workouts
Getting in shape is rebranded as an in vogue lifestyle.
5.1
Trend score
Trend
What is the Rebranding Workouts trend?
Rebranding Workouts: For the modern consumer, strength communicates status more than adornment, which is being adopted by high fashion brands that are replacing lounging models for ones that work out. As pervasive social media users desire to look their best at all times, healthy living becomes a means to look good, and fitness becomes less niche than before.
Trend themes
Themes within the Rebranding Workouts trend
Three behaviours holding the trend together01
Athleticism as Status Symbol
Brands are replacing lounging models with ones that work out, signaling a shift toward athleticism as a status symbol.
02
Sweaty Photo Shoots
Brands and magazines are featuring photo shoots that capture models and celebrities exercising and looking sweaty.
03
Quirky Fitness Photography
Photographers are capturing unexpected moments of bodybuilders training, offering a fresh perspective on the fitness industry.
Industry implications
What the Rebranding Workouts trend means for industry
Where the trend changes the playbookFor
Fashion
Athleticism as a status symbol is influencing high fashion brands to incorporate sportswear and athletic wear into their collections.
For
Fitness and Wellness
The trend of capturing people working up a sweat is motivating more individuals to prioritize fitness and overall wellness.
For
Photography and Videography
As the fitness industry continues to evolve, visual content of unique perspectives, unexpected moments, and unconventional subjects provide ample opportunity for creative thinkers to mix art with athleticism.
Trend signals
Trend signals for Rebranding Workouts
Trend score 5.1 out of 10, from popularity 62%, activity 84%, freshness 8%.
Popularity62%
Activity84%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Rebranding Workouts trend
6 featured examples from Jul 18, 2013 to May 13, 2014CategoryFashion
Monochromatic Bodybuilder Photoshoots
Bold & Beautiful by Jeremy Choh Stars Model Deel Ojulu
The photography industry can leverage the trend of combining quirky and sophisticated elements to attract clients seeking unique and memorable visual content.
CategoryLifestyle
Sweaty Sports Arena Editorials
These Emily Ratajkowski Images for M2 Magazine are Super Sweaty
Magazines can attract a wider range of readers by featuring more sports-themed content, including both editorial and advertisements.
CategoryLifestyle
Sultry Beach Workout Editorials
Vogue Spain May 2014 Features Adriana Lima Keeping in Shape
Opportunity for athleisure brands to expand their offerings to include fitness apparel that is suitable for beach workouts.
CategoryFashion
Jovial Athletic Winter Lookbooks
Candice Swanepoel Stars in The Upside Winter 2014 Campaign
Disruptive innovation opportunity for apparel brands to create a new market segment by combining sporty and glamorous styles.
CategoryLifestyle
Quirky Bodybuilder Photography
Brian Moss Captures Unexpected Moments of Workout Kings and Queens
Disruptive innovation opportunity: Revolutionize the photography industry by showcasing bodybuilders in non-traditional, unconventional ways.
CategoryFashion
Sweat-Building Beauty Editorials
The Vogue China 'Banish Bloating' Editorial Stars Chiharu Okunugi
Cosmetics brands can develop sweat-resistant and gym-friendly beauty products to cater to customers who want to maintain their beauty routines while working out.
