Sweat-Building Beauty Editorials

The Vogue China 'Banish Bloating' Editorial Stars Chiharu Okunugi

There are a lot of tricks to alleviate the look and feel of bloating and the Vogue China 'Banish Bloating' editorial focuses on some of them. From building sweat on a hot day to working out at the gym, the photoshoot incorporates great beauty looks to show that hard work and a bit of cosmetics can go a long way.

The Vogue China 'Banish Bloating' editorial was shot by photographer Chris Craymer. It stars model Chiharu Okunugi. The Japanese beauty showcases a range of elegant looks from the bedroom to the gym and back again. Although bouncing between sporty and ultra-feminine, it is undeniable that she looks stunning in every image. The lady-like looks were perfected by hair stylist Thomas McKiver and makeup artist Fredrik Stambro.

Cosmetic Fitness
Companies can explore the intersection of cosmetics and fitness to develop products that enhance beauty during physical activity.
Bloating Solutions
There is an opportunity for companies to create innovative products or services that help alleviate bloating and promote body confidence.
Sporty Elegance
Brands can tap into the trend of combining sporty and elegant looks, offering versatile fashion options for active individuals.

Sectors Adopting This

Cosmetics
Cosmetics brands can develop sweat-resistant and gym-friendly beauty products to cater to customers who want to maintain their beauty routines while working out.
Fitness
The fitness industry can offer specialized training programs or equipment that target bloating issues, providing solutions for individuals seeking fitness and body image improvement.
Fashion
Fashion designers and retailers can create clothing lines that seamlessly blend sporty and elegant styles, catering to the growing demand for versatile and fashionable activewear.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 38%
Freshness 8%

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