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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,383 more

Quick Fix Comfort

Immediate gratification & disregard of long-term consequences

Implications - As stress levels rise, advertisements for comfort-inducing innovations become more ubiquitous. Consumers are gravitating to that which will allay discomfort quickly, albeit temporarily. Long-term consequences are being put out of mind as consumers turn a blind eye to outgrowth in favor of alleviation.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 51 Examples:
644,275 Total Clicks
Date Range:
Jan 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Bacon Breakfast Cones
Bacon Breakfast Cones
The Bacone is Sure to Start Your Day Off Right
Breakfast in a bacon cone, could it get any better? The ‘Bacone’ is this year’s winner of the Judges’ Choice award this year at Bacon Camp in San Francisco. With the help of wire forms, some tin foil… MORE
Obsessions With Super-Sized Food
Obsessions With Super-Sized Food
ThisIsWhyYoureFat.com Shows We're Hooked on Grease
At the top of ThisIsWhyYoureFat.com, it says, “Submit your deliciously gross food here.” What follows is a collection of awesomely-fattening, over-the-top, custom food items. The site is a prime example… MORE
Epicurean Potato Chips
Epicurean Potato Chips
Luxirare Creates Crisps with Prosciutto, Vanilla & Cilantro
Gourmet potato chips are the latest innovation by the foodies at Luxirare. Epicurean ingredients such as red pepper threads, prosciutto, vanilla pod seeds, and cilantro leaves have been embedded between… MORE
Deep-Fried Sneakers
Deep-Fried Sneakers
Mirko Credito Tosses Random Stuff in the Fryer, Because He Can
Mirko Credito's 'Fritture' is a photo set that features all of the random household items the photographer has thrown into the deep fryer. Why? Because he can. Mirko Credito's 'Fritture' features a deep-fried… MORE
Freaky Flavored Chips
Freaky Flavored Chips
Walker's ‘Cajun Squirrel' and ‘Chilli & Chocolate'
‘Cajun Squirrel’ and ‘Crispy Duck’ are among the weird new Walker potato chip flavors in the UK as a result of the company’s ‘Do Us a Flavor’ contest held to come up with six new groundbreaking taste sensations… MORE
play_circle_filled Deep Fried Chocolate
Deep Fried Chocolate
Greasy Fried Mars Bars Are International Culinary Hits
When I first heard of deep fried Mars bars, I thought it might have been the result of some high school or college experiment “truth or dare” game.  Of course I was proven wrong, when seeing on the menu… MORE
Super-Lazy Street Food
Super-Lazy Street Food
Hot Dog + French Fries On a Stick is Perfect for Porky Pedestrians
Some genius (who should be awarded the Nobel prize for lazy eating) has come up with the idea of encasing a sausage in chips and sticking the bad boy onto a lollipop stick. Get in! I could not agree with… MORE
Doughnut Chips
Doughnut Chips
Homer Simpson's Dream Fries Are Deep-Fried 'Psycho Donuts'
Doughnuts have a special place in my heart, and so too do Psycho Donuts, a sweet new discovery I've made. Psycho Donuts is a doughnut shop/art gallery in California with the aim to take "donuts to the… MORE
Deep-Fried Butter
Deep-Fried Butter
Ultra Fatty Southern Snack Debuts at Texas State Fair
Somebody call Colonel Sanders, because chicken is not the only thing he is going to be serving dipped in deep-fried goodness pretty soon: Deep-fried butter is a new tasty treat being served to all those… MORE

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Perfect for the Overeating Athletes at the 2009 Senior Bowl
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Sweet Inauguration Day Marketing from Dunkin' Donuts
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Eating Healthy Made Harder
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Dunkin Donuts Ups the Calories
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Bacon Wrapped Turkey For Thanksgiving
Sweet Briberies
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The Anti-Ticket Donut Bails You Out When You Need It Most
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NewTree Sexy Ginger Bar
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